Multichannel News and Broadcasting & Cable hosted "Advanced Advertising" on Dec. 10 at the Roosevelt Hotel in New York. (Photos by Mark Reinertson)
Cox Spins Mall Trompe L'oeil
Cox Communications is faking out Virginians with a specially commissioned piece of artwork that makes it look like they’re chillaxing with the MSO’s pint-sized Digeez mascots.
The MSO has installed the artwork as the centerpiece of promotional campaigns at three malls in Fairfax, Roanoke and Hampton Roads, where it will be on display through early May.
The 16-by-16-foot vinyl mat lies flat on the floor, showing a living room with four of the space-suited creatures watching TV, on the phone, using a tablet and hanging out by a PC.
Cox reps take pictures of visitors — posing on the couch or standing on a stool — using a fisheye lens to create the 3D illusion. The snaps are later uploaded to Cox Virginia’s Facebook page.
The Digeez scene has garnered some perplexed looks, says Cox spokesman Mike Leone: “At first glance, people are, like, ‘What do I do with this?!’”
The piece is the work of Kurt Wenner, who’s internationally known for his 3D pavement art — Pope John Paul II once commissioned him to create a 15-by-75-foot street painting based on the Last Judgment. One imagines Virginia suburbanites aren’t as tough a crowd.
Here’s a video of Cox’s 3D Digeez art in Fairfax:
Programming Note: Don’t miss TV In a Multi-Platform World, Thursday, May 3 in New York City, presented by Multichannel News, B&C and TV Technology. Scheduled speakers include HBO’s Eric Kessler, ESPN’s Matt Murphy, Comcast’s Charlie Herrin, Turner Sports’ Matt Hong and many more. Click here for more info: www.multichannel.com/multiplatformevent.