Multichannel News and Broadcasting & Cable hosted "Advanced Advertising" on Dec. 10 at the Roosevelt Hotel in New York. (Photos by Mark Reinertson)
Football Over Futbol
Somewhat lost in the good (the game), bad (Christina Aguilera’s butchering of the national anthem) and ugly (Seatgate at Jerry’s World) of Super Bowl XLV was another significant Nielsen nugget.
The NFL championship game not only stands at the most-watched show in U.S. TV history, but it’s the top program among Hispanic viewers as well.
Included among the record 111 million viewers on average who saw the Green Bay Packers beat the Pittsburgh Steelers were some 10 million Latinos. Fox’s Feb. 6 telecast knocked Spain’s 1-0 victory over The Netherlands in the 2010 World Cup Final last July 11.
The result speaks not only to the power of the NFL as America’s favorite TV sport, but the acculturation and assimilation of our society.
Super Bowls now account for four of the top U.S. telecasts among Hispanic viewers (see list below).
Most-Watched TV Programs Among Hispanic Viewers
Telecast Hispanic Average Viewers
Super Bowl XLV (Packers-Steelers), 2/6/11 10.01 million
2010 World Cup Final (Spain/Netherlands), 7/11/10 8.95 million
2010 World Cup Round of 16 (Argentina/Mexico), 6/27/10 8.91 million
Destilando Amor (telanovela series finale), 12/3/07 8.88 million
Super Bowl XLIV (Saints-Colts), 2/7/10 8.28 million
Super Bowl XLIII (Steelers-Cardinals), 2/1/09 7.84 million
Rubi (telanovela series finale), 3/7/06 7.76 million
Selena ¡VIVE! (benefit concert), 4/7/05 7.65 million
Super Bowl XLII (Giants-Patriots), 2/3/08 7.49 million
Soy Tu Dueña (telanovela series finale), 12/27/10 7.18 million
Source: NFL, The Nielsen Co., 1994-2011