Photos from the Cable & Telecommunications Human Resources Association's annual Symposium and Awards Luncheon, held in Atlanta on May 2.
Watch This: More Evidence of Online Video Ad Acceptance
Two online viewing reports published this week agree that online video viewing – including acceptance of video advertising and a boom in mobile access – blasted off in 2012. The upward trends are expected to continue to draw viewership away from traditional TV delivery in the coming year.
In separate assessments of 2012 online viewing data, comScore, the online measurement firm, and FreeWheel, a technology and advisory services provider, decreed that digital video content is “migrating across platforms” (as comScore described it) and will appeal to more advertisers.
In its 48-page report “2013 Digital Future in Focus” comScore contends that 2012 “was a pivotal year for video media,” with an “average of 75 million viewers every day” and nearly 40 billion videos streamed per month. It acknowledged that YouTube “drives the lion’s share” of viewing, but cited long-form video content, including Netflix and TV network programs on-demand, as the new powerhouses of Internet-delivered video. comScore concludes that 2013 will “be defined by an evolved consumer with high expectations for a flexible multi-screen viewing experience.”
It forecasts that online video consumers will “become more platform agnostic.” Since “the demand for high-impact video advertising exceed[s] the available [online] inventory,” comScore expects that online video will “continue …strong monetization momentum – particularly as targeting improves.”