jbaumgartner's blog

About A Third of Free OTT Trials Convert to Paid: Study

Luring subscribers with free trials is paying off for OTT providers, a new study from Parks Associates found.

About 32% of free OTT trials result in a paid subscription, Parks Associates found in its latest OTT Video Market Tracker.

That’s a good bit of news for many SVOD and virtual MVPD services that let consumers try before they buy.

Full Coverage of NAB 2017

Cheddar to Mix Some OTA With its OTT

Cheddar, the OTT-fueled financial news service focused on the youngs, is reportedly adding some over-the-air distribution to the mix.

Bloomberg reports this week that it will air some of its programing on digital UHF stations in Cleveland; Orlando, Fla.; and Kansas City, Mo.; that reach about 4 million homes. Cheddar is renting spectrum from DTV America, the report said.

Study: Social TV Alive and Well

Though some platforms are performing better than others, social TV appears to be alive and well, according to a new survey of U.S. consumers by Ring Digital llc.

Some 23.9% of U.S. adult Internet users engaged in social TV behavior in the last month, meaning they have used a social platform to vote, post, share or otherwise comment on their TV-viewing activities, Ring Digital found in its Spring 2017 Social TV Index (registration required).

YouTube TV’s Cloud DVR Has a Catch

The cloud DVR that comes with YouTube TV’s new OTT TV service comes with unlimited storage, but is apparently limited when it comes to letting subscribers fast-forward through ads in recorded programs.

Xfinity Home’s New Message

Comcast still hasn’t updated sub figures for Xfinity Home, its home security and automation service, for awhile (the official number has been 500,000-plus since mid-2015), but the company is starting to open up the marketing spigot with a new series of spots for TV and online.

Apple Eyes Premium TV Bundle: Report

Perhaps seeking a path of least resistance as it looks for ways to shake up the pay TV business and expand the video focus of its own platforms, Apple wants to sell HBO, Showtime and Starz in a unified bundle, Recode reported Sunday (April 2), noting that Apple still hasn’t secured a deal to do so.

Comcast Uses ‘The Fate of the Furious’ Promo to Tout Gig Speeds

Comcast has teamed up with corporate cousin Universal Pictures to tout 1-Gig broadband alongside The Fate of the Furious, the latest film from the Fast & Furious franchise, that’s hitting theaters April 14.

The promo centers on a pair of Comcast customers who are under the pretext that they are getting a sneak peek of the new film in a drive-in cinema that turns out to get a drive-out cinema. The wild ride and bleeped-out moments that ensue can be seen below:

 

AMC Working on Ad-Free OTT Service: Report

AMC Networks is reportedly working on an ad-free streaming service with a twist – that it would be targeted to young consumers who already have a pay TV subscription, and not be pitched as a standalone OTT service such as HBO Now or CBS All Access.

Survey: 19% of Streaming Subs Pay for Three or More Services

Here’s some good news for the exploding SVOD arena – a greater number of consumers are paying for multiple OTT products.

RELATED: SVOD Surge (subscription required)

Some 19% of streaming subs were paying for three or more OTT services by the end of 2016, up four points from the previous year, according to a new survey from 451 Research.

Amazon Eyes Access to the Cable Box

Amazon is interested in integrating its OTT and SVOD content on MVPD set-top boxes, though it’s unclear if the company is nearing any agreements that would enable it to pull off what Netflix has already done on boxes distributed by Comcast, Liberty Global and TiVo’s array of cable operator partners, which includes Liberty-owned Virgin Media in the U.K.  

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