Multichannel News and Broadcasting & Cable hosted "Advanced Advertising" on Dec. 10 at the Roosevelt Hotel in New York. (Photos by Mark Reinertson)
Jets-Pats: CBS Tackles Best-Ever NFL Divisional Audience
With apologies to Fireman Ed: J-E-T-S, Ratings, Ratings, Ratings!
Whether it was the bluster of the coach and his Gang Green minions, America’s love/hate of the Belichick-Brady bunch, or just because it’s the Nielsen-omnipotent NFL, the Jets’ 28-21 triumph over the Patriots on Jan. 16 is expected to become the most-watched Divisional round playoff game on any network — ever.
CBS scored a 24.2 rating/42 share, translating into 43.5 million viewers during the late afternoon/early evening window on Sunday, according to Nielsen data. That was better than the 42.7 million who watched Carolina beat Dallas on Fox on Jan. 5, 1997.
CBS officials said the Jets-Pats game projects to be the highest viewer average and most-watched Divisional playoff contest on any NFL carrier, dating back as far as Black Rock records exist to 1987-88. Final ratings are expected to bestow that crown officially on Friday.
Maybe by that time, New England’s pretty boy QB and hoodie-wearing coach won’t appear as befuddled as they did on Sunday by Rex Ryan’s three- and four-man rush pass rush schemes and alternating secondary coverages. The anointed team from Foxborough, which grounded the Jets 45-3 on Dec. 6, certainly seemed mucked up by New York’s alignments and animus on Sunday.