Jimmy Schaeffler's blog

How Data Analytics Is Changing TV

Few know and appreciate that one of the best examples of the power, indeed the magic, of modern data analytics is Netflix’s series House of Cards (HOC).


Comcast, TiVo, AT&T, Dish: Four Possible Q4 Video Strategies

It is wise to occasionally remind readers of the reason behind this column’s name, “Mixed Signals.”


“Mixed Signals” got its name because so many of the video silos we construct to help us understand and organize the chaotic video marketplace are rather artificial. This is another way of saying that the businesses and signals carried by each of the carriers in those silos often overlap, and intermesh.


Programmatic and Relevant Ads: Successfully Tapping the Universal Passion

It was one of those “Ah-ha” moments. It then turned quickly into an out-loud “What!!!???” moment.


The San Francisco Bay Area’s KGO radio station was talking over-the-air with an anonymous technology editor, labeled an “expert” on the topic of advertising. It was mid-afternoon last Friday, Sept. 18.


The topic was ad-blocking, specifically a new ad-blocking application offered on various devices, which was showing itself, at least on a short-term basis, to be rather popular.


Hungary’s Tripping Camerawoman

The video images of the Hungarian photo-journalist first being bumped by fleeing immigrants, while she was outside in a field taping, was troubling. Her name is Petra Laszlo, and she works for the Hungarian TV station N1TV. She was just doing her job, and found herself caught in a panic not of her making.


DirecTV by AT&T: New Jungle, New Gravitas

In reviewing most media coverage of AT&T’s $49.5 billion purchase of DirecTV, approved by the FCC late last month, it seems few have seen and discussed the implications of the new company. Indeed, it is a new entity that is truly worthy of respect and, for some, concern.


Goldilocks and the Three Bundles

As children, the concept of “free choice” is introduced to us quite early, in the form of the classic folk fairy tale “Goldilocks and the Three Bears.” Yet, the simplicity of those “big,” “medium” and “small” choices belies the complexity behind the video viewing pastime enjoyed by most Americans 5-6 hours a day, 365 days a year.


More Content, More Content, More Content!

The Carmel Group’s most recent across-the-industry study looks at where the video industry is headed in the next 3-5-to-7-year time span, focused almost entirely on the content side of the business.* We asked questions of 30+ key C-Level executives representing a macro cross-section of the federal government, trade groups, telecom law firms, content originators, content distributors, content infrastructure providers (e.g., Content Distribution Networks (CDNs) and hardware providers), TV media, “new media” and “old media” stalwarts, a