Multichannel News and Broadcasting & Cable hosted "Advanced Advertising" on Dec. 10 at the Roosevelt Hotel in New York. (Photos by Mark Reinertson)
A La Carte: Who Would Survive?
If the government mandated that TV channels be sold individually, only five to 10 networks would remain economically viable, according to an analysis by Needham & Co. (see Pay-TV A La Carte Could Put 1 Million Jobs At Risk: Analysts).
But which ones would be likely to live on?
To gauge which networks might survive in an a la carte world, Needham surveyed 500 consumers and asked them to list “which TV channels you must have available online for you to turn off your TV subscription.”
Here are the results — with the broadcast networks taking the top spots, followed by ESPN, Discovery, History and HBO:
Source: Needham & Co., “The Future of TV: The Invisible Hand,” June 2012
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