L.Goff's blog

Live Sports Break Out of the Bundle

The advent of several new over-the-top subscription sports services could deliver a body blow to the traditional cable bundle.

One of most appealing value propositions of a cable or satellite TV package has been the ability to watch high-profile, live sports programming delivered by national and regional cable sports networks that can’t be seen elsewhere without subscribing to an expensive out-of-market pro sports streaming package.

Americans Spend Half of Every Day on Media

Thanks to increased multitasking, American are now consuming media for more than 12 hours per day, with nearly half that time spent on digital platforms, according an eMarketer report published Oct. 9.

Fall’s Bounty Extends Past Broadcast

The return of first-run broadcast network series continues to generate the lion’s share of headlines during the first few weeks of the fall television season.

But as the autumn leaves begin to fall, and Halloween pumpkins and Thanksgiving turkeys become more prevalent in viewers’ homes, so will the premieres of new and returning scripted series from cable networks and streaming services.

Kids’ Content Must Interact With the ‘iGeneration’

With kids’ videos among the most watched on YouTube, it’s no surprise many companies have begun tapping into the growing market to create digital content for tiny audiences. Well-known children’s entertainment companies such as Cartoon Network, Disney and Nickelodeon have long produced animated and live-action content for children with the same approach — colorful, with relatable characters and storylines.

Digital Catching Up to Cable in Local Ad Sales

Almost half of the growth in local video ad spending during the next five years will go to digital platforms, including local mobile video, local online video and out-of-home video, according to a new study on advanced television advertising published last week by BIA/Kelsey industry analysts.

MCN Online Extra | Oct. 2, 2017

Cover Story | Reality TV’s Got Game
Docuseries featuring pro athletes offer a different side of sports — and bring in new fans

Networks | ‘Live PD’ Draws Viewers, and Not All Watch Live

Redressing the Privacy Balance for Internet Consumers

In a world of converging technology, consumers should have confidence in the fact that our nation’s broadband privacy rules are uniform and consistently applied across the internet. Just as internet usage should be seamless, so should privacy rights.

Diddy Uses Kaitz Moment for Diversity Message

Diversity and inclusion was spotlighted during the annual Walter Kaitz Foundation fundraising dinner, which raised more than $1.6 million on Sept. 27 to support the industry’s diversity initiatives.

Unlocking the Promise of Smart TVs

The rapid, technology-fueled evolution of the TV business has created opportunities and challenges for advertisers and programmers. None of those has more upside than tapping into the “smart” part of the smart TV.