Multichannel News and Broadcasting & Cable hosted "Advanced Advertising" on Dec. 10 at the Roosevelt Hotel in New York. (Photos by Mark Reinertson)
PPV Industry Looks Ahead After Mayweather Win
Showtime this Saturday will air a replay of its May 4 Floyd Mayweather-Robert Guerrero pay-per-view boxing telecast.
The replay will feature Showtime’s well-produced PPV telecast featuring Mayweather’s decisive 12-round decision victory over Guerrero, as well as the undercard bout between unbeaten Abner Mares and defending WBC Featherweight World Champion Daniel Ponce De Leon.
At press time it was unclear how many PPV buys Mayweather-Guerrero generated, yet some cable executives are already hoping that Mayweather’s next PPV fight will feature a marquee opponent with greater name recognition than the realtively unknown Guerrero.
Industry observers are pointing to a potential Sept. 14 Mayweather bout with Canelo Alverez as a mega PPV event that could pull more than 1 million PPV buys, as well as help to build a future PPV star in the young Mexican fighter.
If the Mayweather-Guerrero PPV numbers fall short of expectations – Mayweather has generated more than 1 million PPV buys in his last four PPV events leading up to the Guerrero bout -- Showtime may want to consider an opponent for Mayweather with more box office appeal for the second of its six-fight deal with the pound-for-pound PPV champion.