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Showtime PPV Promo Packs Social-Media Punch

Showtime is taking a jab at social media to promote its upcoming May 3 Floyd Mayweather-Marcos Maidana pay-per-view event.

 

April's PPV Ring Events Take Jab At Category's Future

Two big April pay-per-view ring sports events could have lasting ramifications for the category.

 

WWE officials confirmed the April 6 Wrestlemania XXX event reached more than 1 million U.S. households, which is a record for the franchise.

 

To the dismay of some PPV event distributors, though, most of those households were not buying the event via traditional PPV, where distributors get a split of the revenue.

 

Getting Original At Digital Upfronts

The digital upfronts take place later this month, but the major over-the-top content distributors are getting out ahead of the digital upfronts with big programming development news.

 

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