tumstead's blog

Urban Millennials Not Dropping Cable Like It's Hot

Young multicultural viewers are still subscribing to and watching traditional television as both broadcast and cable networks have offered shows like Black-ish, Empire and Fresh Off the Boat that reflect their images and experiences.

TV Must Tackle Diversity, Too

As the Academy of Motion Picture Arts and Sciences nervously awaits the reaction to Sunday’s Academy Awards show amid the simmering controversy over the lack of diversity in the Oscar nominations, the television community is slowly moving toward recognizing the quality and value of diverse content.


Viewers Tune Into FX's O.J. Simpson Saga

Most people over 35 years of age remembers where they were the day the O.J. Simpson verdict was handed down. Nielsen today confirmed that more than 5 million viewers tuned into FX last night to see the beginning of the spectacle that became one of the most viewed and controversial trial in U.S. history during the network's premiere of the network’s People vs. O.J. Simpson: American Crime Story.


Viewers Elect to Watch Cable News Nets for Political Coverage

With all due respect to Ted Cruz, Donald Trump, Marco Rubio, Hillary Clinton and Bernie Sanders, the biggest winners at Monday night’s Iowa caucus were the cable news networks.


With viewer interest in this year’s presidential political campaign at unprecedented levels, its not surprising that Fox News, CNN and MSNBC drew big numbers for their coverage of the political primary season’s first voting night.


Cord Cutters Strike Out in Fox-MLB Streaming Deal

At first blush, MLB’s recent agreement allowing Fox regional sports networks to stream live baseball games within their respective markets may look like a score for sports fans looking to cut the cord on the traditional cable package.


A+E Shines a Light on Race

A+E Networks tonight (Nov. 20) will simulcast its `Shining A Light: A Concert For Progress On Race In America' across several networks including A&E, Lifetime and History. The fundraising concert -- created to bring awareness to recent incidents of racism such as the June Charleston S.C. church massacre as well as to raise funds for the victims of such incidents -- features performances from Pharrell Williams, John Legend, Pink, Bruce Springsteen, Smokey Robinson and Sting.


Cable Nets Creep Into Live Programming

Live sports and news event programming  have been huge ratings plays for cable networks  this year, from ESPN’s cable record-setting  audience for the Jan. 12 Ohio State-Oregon  College Football Playoff National Championship  game to Fox News Channel’s stunning performance for its Republican Presidential Debate on Aug. 6.


Hispanics Going Over the Top

This week’s Hispanic Summit will focus on the shifting priorities within the expanding business of Hispanic television. One of those priority shifts should be toward Hispanic viewing of over-the-top services, according to several recent reports.


What Sarah Barnett Wants You To Know About 'The Last Kingdom’

BBC America will tap the popular medieval drama genre with The Oct. 10 debut of The Last Kingdom. The series, adapted from Bernard Cornwell’s best-selling The Saxon Stories series of books and produced by Downton Abbey’s Carnival Films, re-tells the history of King Alfred the Great and his desire to unite several kingdoms into what would eventually become England.


Live Sports Gives Cord Cutters Pause

Live sports programming has arguably been the biggest driver of cable ratings so far this year, with a number of events setting industry and network ratings records.


The popularity of sports content is also causing former pay TV subscribers to think twice about their decision to cut the cord, according to a new Frank N. Magid Associates survey.