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VMAs Caught in Measurement Crossfire

MTV’s Aug. 30 Video Music Awards hit a sour note, according to most industry observers, posting a double-digit ratings decline from its 2014 version.


The show, once among cable’s biggest audience draws of the summer, averaged only 5 million viewers in its live run on MTV, down from the 8.2 million viewers the extravaganza generated last year.


That’s a major drop even in an environment where most cable shows and networks are losing audiences.


Cable Networks Test Binge-Viewing Release Strategies

To release or to not release full seasons of scripted show for binge viewing was a question several cable network and OTT service executives wrestled with recently, coming to differing opinions.

OTT service Netflix, which accelerated the phenomenon of launching a full season of a series’ episodes at one time with the debut of Emmy-nominated shows House of Cards and Orange Is the New Black, is fully committed to continuing to allow viewers to binge its shows.

Game On Or Game Over for Streaming Consoles?

Two recent video distribution announcements about Sony's PlayStation and Microsoft's XBOX One show that the video game console makers are determined to play in the video streaming game.


Yet according to a couple of recent media reports, gaming consoles may already be losing the battle to other media devices when it comes to offering streaming video content to consumers.


5 Quotes to Ponder From the TV Critics Tour

Last week during the cable portion of the Television Critics Association summer tour executives and celebrities spoke to TV writers at length about their original programming projects.


Yet some of the talent and execs onstage couldn’t avoid answering some off-topic questions I’m sure they would have rather avoided, while others jumped at the opportunity to address what many may perceive as touchy subjects.


ESPN Still Leading the Cable Sports Game

ESPN has made headlines recently over the departure of high-profile talent and a net loss of subscribers in a very competitive and evolving television marketplace.


Yet, as it enters the second half of 2015, the programmer’s position as the unquestioned leader in sports television doesn’t seem to be in jeopardy of collapsing anytime soon, even if its sturdy foundation may show a crack or two.


Netflix Quickly Becoming First Choice For Consumers


Live TV is still the first choice among viewers when they pick up the remote to watch TV, but new research from Hub Entertainment research says Netflix is but a click away from becoming the default choice for consumers – particularly among younger viewers.


Grateful Dead Pumps Life Into Resurgent PPV Event Category

The Grateful Dead's successful trio of pay-per-view concerts over the July 4th weekend continued what has been a strong showing from an invigorated PPV event category in 2015.

What ESPN Wants You To Know About Its 'PBC On ESPN' Boxing Series

ESPN will team with Premier Boxing Champions tonight (July 11) to air the Keith Thurman/Luis Collazo welterweight championship fight card – the first of several PBC On ESPN boxing events the 24-hour sports network will distribute as part of a multi-year deal.


Multicultural Viewers Streaming to Digital

Multicultural viewers have always been cable’s most loyal customers, even in the midst of the growing popularity of streaming services like Netflix and Hulu.


A new Horowitz Associates report, however, shows that urban multicultural viewers are quickly migrating to digital platforms to consume video content.


What MTV Wants You to Know About 'Scream'

MTV tomorrow (June 30) will launch a new series based on the iconic Scream horror movie franchise of the late 1990s and early 2000s.


The millennial-targeted network looks to give a contemporary look to Scream, which has grossed more than $600 million at the box office over four films.


I recently talked to MTV senior vice president of scripted programming Mina Lefevre, who pointed to some key themes about the new series that she wants Scream fans and horror aficionados to know about the show.