Click through for photos of Comcast Spotlight bringing the Stanley Cup to Chicago clients, Starz's first Investor Day and more events for the week of Dec. 2.
Where Network and Cloud Meet (Part 2)
Last week, we looked for the intersection of “cloud” - for it has lost its participle, it’s that popular - and the network. Where does the network end and the cloud begin? That is the question.
There’s no easy pocket map, but two signposts exist. One is the swift rise of the “data center.” Another lies in the tacit differences between “server” and “service.”
Let’s start with the data center. For as long as I can remember, the central nervous system for any cable plant was (and is, for now) the headend. It’s a term borrowed long ago from train transit, to indicate a central point for signal collection, processing and transmission to connected homes. (In rail transit, the locomotive at the front, or “head” end, generates the electricity needed for most everything else.)
These days, a place as important as the headend is the data center. Same ambience - a chilled room filled with racks of gear - but instead of processors, modulators and combiners, data centers hold servers, servers and more servers. Some ingest content coming in from content delivery networks or CDNs - big, Internet-protocol backbones moving content as fragments of files, not processed streams of contiguous video packets.
Other servers store those video files; still others “transcode” them, to suit the resolution and display needs of the screens at the end of the line - TVs, sure, but also PCs, handhelds, tablets and the growing landscape of video-capable gadgetry.
Still others work as “web-service” bridges between traditional back-office functions and the new world of web-based everything.
In a “cloud” sense, then, data centers are the place where video content comes in over IP, gets wrapped in DRM (digital rights management) and is sent out again in IP, through the CMTS, to a cable modem, into a Wi-Fi or Ethernet router in the house, to the display device.
(In a headend scenario, signals come in over satellite or terrestrial antennas, get processed, encrypted, re-modulated, combined, and sent out through headend controllers to set-tops, connected to TVs.)
This brings us to the second video cloud differentiator - the server vs. the service. In today’s “client-server” parlance, a “client” - a set-top, let’s say - talks to a server (think VOD pump). Each client knows precisely what data to expect from that server, and if the server hiccups or nods off, communication halts.
A “service” model extends traditional client-server activities to a peer-to-peer model, where each client essentially “discovers” the right server for what it needs. The servers themselves, and their databases, might be “virtualized” across multiple data centers. The data each client needs may be assimilated from many different servers. One might take the initial request (”I need video”), while others fulfill it.
Where does network meet cloud? In the data center, for starters, using Web-service interfaces to the “classic” (seems nicer than “legacy”) gear. One thing does seem certain: Everywhere you look, “cloud” will continue to stretch a hazy cover over everything we used to think we knew about video transmission.
Stumped by gibberish? Visit Leslie Ellis at www.translation-please.com or multichannel.com/blog.