Billed by ESPN upfront co-host Mike
Greenberg as vivacious and luminescent, and the man
who makes the company’s executives very nervous,
funny guy Kenny Mayne
assumed, quite briefly, a
larger role at the sports
programmer during its upfront
presentation in New
York last Tuesday (May 15).
Mayne thanked media
buyers for attending the
annual pledge drive. “It’s
viewers like you who allow
us to stay on the air.
Never mind the $7 a head
for cable viewers.” Pause
for deadpan eff ect. “$6.50,
I’m sorry.”