MCN/B&C Events

Next TV: NBC's Schiller: Audience Loyalty More Important Than High Traffic

Exec Calls Move from Portal System with Microsoft Is 'Long-Term Proposition'
By: Tim Baysinger (Broadcasting & Cable) Mar 21 2013 - 10:34pm
Exec Calls Move from Portal System with Microsoft Is 'Long-Term Proposition'
 

New York -- A ranking of the top news sites by comScore in February saw that NBCNews.com, which had previously been at the top during its partnership with Microsoft, had slid down to fourth, behind ABC News, which partners with Yahoo.

Next TV: It's Not Social TV, It's Just TV

Facebook, Twitter Campaigns a Given Nowadays for TV Marketers, Programmers
By: Michael Malone (Broadcasting & Cable) Mar 21 2013 - 9:44pm
Facebook, Twitter Campaigns a Given Nowadays for TV Marketers, Programmers
 

New York -- Just about every snippet of compelling content features a social media component, said a panel of social media experts, but the second-screen activity will only flourish if the content truly stands out.

Doug Scott, president of OgilvyEntertainment, moderated the high-energy "Brands Leveraging Social TV Reach the Consumer Zeitgeist" session that closed out B&C/Multichannel News' Next TV Summit here Thursday.

Next TV: Facebook Exec Gives TV ‘B+’ On Tapping Potential of Platform

TV Brands’ Marketing Improving, But Room to Grow
By: Andrea Morabito (Broadcasting & Cable) Mar 21 2013 - 6:46pm
TV Brands’ Marketing Improving, But Room to Grow

New York – In grading TV brands’ efforts using Facebook to market their shows, Howard T. Stein, head of entertainment & global partnerships at Facebook, gives the industry a “B-B+.”

Next TV: Networks Find Friends on Digital Playground

Panelists: Online Video, Traditional Television Can Coexist Nicely
By: Todd Spangler Mar 21 2013 - 5:10pm
Panelists: Online Video, Traditional Television Can Coexist Nicely

New York -- Far from cutting out the legs from under TV, Internet-video platforms are providing new avenues for networks and producers to expand their brands -- and can act as a low-cost way to incubate original content.

That was the upbeat sentiment of a panel of industry executives here at Multichannel News/B&C’s Next TV Summit.

“Digital, the Web -- it’s another playground to get your content in,” said John P. Roberts, senior vice president of digital media and commercial affairs for production company Endemol USA.

Next TV: Sarandos Says Netflix Knew 'House of Cards' Was a Hit in Week 1

Content Chief also Rips Traditional TV for 'Becoming a B-to-B Business'
By: Dade Hayes (B&C) Mar 21 2013 - 5:07pm
Content Chief also Rips Traditional TV for 'Becoming a B-to-B Business'
Kevin Spacey In Netflix's 'House of Cards'
 

It didn't take Netflix long to deem House of Cards a hit.

A week after the show launched Feb. 1, in fact, according to the company's chief content officer, Ted Sarandos, who shed light on Netflix's game-changing operations at the Next TV Summit, in partnership with B&C/Multichannel News, on Thursday in NYC.

Next TV: Sarandos Says Netflix Knew 'House of Cards' Was a Hit in Week 1

Content Chief Also Rips Traditional TV for 'Becoming a B-to-B Business'
By: Dade Hayes, Broadcasting & Cable Mar 21 2013 - 4:40pm
Content Chief Also Rips Traditional TV for 'Becoming a B-to-B Business'

It didn’t take Netflix long to deem House of Cards a hit.

A week after the show launched Feb. 1, in fact, according to the company’s chief content officer, Ted Sarandos, who shed light on Netflix’s game-changing operations at B&C/Multichannel News’ Next TV Summit on Thursday.

Next TV: Fox Social Media Strategy Focused on Engagement

Digital Chief Says Net Is “Viewer-Centric”
By: Mike Farrell Mar 21 2013 - 2:43pm
Digital Chief Says Net Is “Viewer-Centric”

 

 

New York -- Fox Broadcasting’s digital president David Wertheimer said the television giant’s social media strategy is focused on bringing back human interaction to viewing entertainment.

At the NextTV Summit, sponsored by Multichannel News and B&C, Wertheimer told moderator, &C executive editor Dade Hayes, that Fox’s main goal in social media is to drive deeper engagement for viewers in its shows.

Next TV: Monetization Still A ‘Train Wreck’

Panelists: Device Fragmentation Will Continue, But Tech Gains Should Ease Pain
By: Dade Hayes, Broadcasting & Cable Mar 21 2013 - 2:12pm
Panelists: Device Fragmentation Will Continue, But Tech Gains Should Ease Pain
Arshwin Navin of Flingo

A cross-section of new-TV platform experts both lamented the “train wreck” of the landscape in terms of monetization and expressed great optimism about the leaps technology will take in coming years.

“There is a movement happening” to reap profits from the new multi-platform landscape, Tom Ahn Hicks, head of business development and strategy for adRise, said during a panel session at the B&C/Multichannel News Next TV Summit on Thursday in New York.

Next TV: 'TV Everywhere' Needs More Uniformity

Panelists Agree Content, Advertising Platforms Need Standardization, Measurement
By: Mike Reynolds Mar 21 2013 - 1:33pm
Panelists Agree Content, Advertising Platforms Need Standardization, Measurement

New York -- When it comes to TV Everywhere content and advertising, the media industry and Madison Avenue need to be as one.

That was the prevailing sentiment among executives on the “TV Everywhere: Disruption, Innovation & Invention” panel at the Next TV Summit, sponsored by Multichannel News and B&C, here on March 21.

Although they acknowledge the platform is still in incipient stages, executives said the dispersal of content in different places and various windows are holding back the advance of TV Everywhere.

Next TV: EPIX Chief Greenberg Implores TV Industry to 'Get Back Into The Disruption Business'

Cable Vet Urges Return To Roots Of 'Breaking The Rules'
By: Melissa Grego, Broadcasting & Cable Mar 21 2013 - 11:21am
Cable Vet Urges Return To Roots Of 'Breaking The Rules'
Mark Greenberg of Epix

The TV industry needs to “be brave enough to disrupt ourselves before others disrupt us,” EPIX topper and cable industry veteran Mark Greenberg said in a rallying cry keynote presentation Thursday morning at the B&C/Multichannel News Next TV Summit in New York City.

Pointing to failures of the music industry to thrive in the digital age as a cautionary tale and the result of “arrogance, ignorance and indifference,” Greenberg called upon the TV industry to return to its roots of breaking the rules.

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