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DirecTV Tees Up 'TV Everywhere' Ads With FreeWheel

Operator Plans to Launch Video Ad Insertion for Mobile, Web Platforms Toward End of 2013
By: Todd Spangler Jan 31 2013 - 10:01am
Operator Plans to Launch Video Ad Insertion for Mobile, Web Platforms Toward End of 2013

As the TV Everywhere saga slowly builds momentum, DirecTV is now looking at the next chapter: how to maximize ad revenue from multiplatform video content.

The satellite operator plans to launch a digital video ad-insertion solution, developed with FreeWheel, toward the end of 2013. DirecTV also has taken an equity ownership stake in FreeWheel; terms of the investment were not disclosed.

Upfronts 2013: Cartoon Network Slates Nine New Series

‘Beware the Batman,' LEGO's ‘Legends of Chima,' Among Summer Offerings
By: Andrea Morabito (Broadcasting & Cable) Jan 28 2013 - 4:04pm
‘Beware the Batman,' LEGO's ‘Legends of Chima,' Among Summer Offerings

 

Sony's Gracenote Widens TV Ad Play

Announces Deals with Invidi, DG and mDialog for Ad Solutions Based on Auto Content Recognition
By: Todd Spangler Jan 16 2013 - 2:53pm
Announces Deals with Invidi, DG and mDialog for Ad Solutions Based on Auto Content Recognition

Gracenote, a wholly owned subsidiary of the Sony Corporation of America, announced partnerships with Invidi Technologies, DG and mDialog to develop enhanced TV advertising solutions that use Gracenote's technology for automatically identifying TV programs and commercials.

Schiller, Bhatia, Fischer Add Duties at NBCU Ad Sales

Shea Takes on Cross-Portfolio Deals
By: Jon Lafayette (Broadcasting & Cable) Dec 11 2012 - 3:34pm
Shea Takes on Cross-Portfolio Deals
 
NBCUniversal said several top advertising sales executives have been given new or expanded responsibilities.

Those executives include executive vice presidents Scott Schiller, Krishan Bhatia, Barry Fischer, Earl Marshall and senior vice president Mike Mayer. Those executives all report to Linda Yaccarino, president of ad sales for NBCU.

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OnScreen Summit: TV Everywhere Not Quite There

Netflix, iTunes Thriving Because Interface is Facile
By: Mike Malone (Broadcasting & Cable) Dec 6 2012 - 6:37pm
Netflix, iTunes Thriving Because Interface is Facile
 

New York - The TV Everywhere concept is solid, said panelists at the "Gadget Nation: New Tech for a New Generation of TV Viewers" session, but the execution so far is all over the map. Asked by moderator Todd Spangler to grade the mobile viewing initiative, 1-10, the marks ranged from a 2 to a 6, and averaged out to a 4.

NAB Defends JSAs Against Effort to Make Them Attributable

Tells FCC They are in Public Interest; No Reason to Treat TV, Radio the Same
By: John Eggerton Dec 4 2012 - 10:14am
Tells FCC They are in Public Interest; No Reason to Treat TV, Radio the Same
National Association of Broadcasters representatives met with the offices of Commissioners Ajit Pai and Jessica Rosenworcel last week to argue against FCC chairman Julius Genachowski's media ownership proposal that some joint sales agreements (JSAs) should count against local ownership caps.

Election Tally: $3.1B Spent on TV Ads

Local broadcast Tallied $2.9 billion, up 86% from 2008
By: Jon Lafayette (Broadcasting & Cable) Nov 30 2012 - 1:54pm
Local broadcast Tallied $2.9 billion, up 86% from 2008

Election year spending poured $3.1 billion into the broadcast TV business, according to a new report.

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TWC Media Will Stir AT&T U-verse Into Ad Mix in 15 Markets

MSO Joins Comcast in Integrating Telco’s TV Homes With I+ Platform
By: Todd Spangler Nov 27 2012 - 12:57pm
MSO Joins Comcast in Integrating Telco’s TV Homes With I+ Platform

Time Warner Cable Media, the cable operator’s ad sales division, will ring in the new year by integrating AT&T U-verse TV homes into existing fixed scheduling network grids -- the “hard wired” Interconnects Plus (I+) platform -- for 50 cable networks in 15 markets.

Sources: Genachowski Proposes Making Some JSAs Attributable

Brokering Stations Would Count Partners Toward Local Ownership Caps
By: John Eggerton Nov 16 2012 - 12:55am
Brokering Stations Would Count Partners Toward Local Ownership Caps
 
It looks like FCC chairman Julius Genachowski wants at least some same-market joint sales agreements (JSAs) between TV stations -- likely ones that meet some minimum threshold of sales -- to count toward local ownership caps for the stations providing those services.

Advanced Advertising: Zeebox Aims to Build One Second Screen App to Rule Them All

Forbes: App’s Simplicity, Synchronization, Measurement are Attractive to Advertisers
By: Andrea Morabito (Broadcasting & Cable) Nov 14 2012 - 11:55am
Forbes: App’s Simplicity, Synchronization, Measurement are Attractive to Advertisers

New York – With dozens of show-specific second screen apps fighting for consumers’ attention, Zeebox is aiming to be the Swiss Army knife of them all, integrating discovery, social, information, interactivity and commerce for any show a viewer wants to watch.

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