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FTC Releases Self-Regulatory Principles For Web Advertising

By: John Eggerton Feb 12 2009 - 6:48pm

Revises Guidelines For Online Behavioral Advertising Practices

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Financial Service Companies Would Make Wise Investment In Advertising: Nielsen

By: John Eggerton Mar 19 2009 - 4:27pm

Study Suggests Messaging Would Boost Consumer Confidence In Firms

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Prepping for VOD Advertising

By: By Steve Donohue Dec 20 2004 - 1:00am

Comcast Is Building the Groundwork for Research That Tracks VOD Usage

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Local Advertisers on NFL Net VOD Roster

By: By Mike Reynolds Dec 19 2004 - 10:00pm

While all of the Xs and Os haven't been finalized, NFL Network's video-on-demand game plan for 2005 will include local sponsorship opportunities.

NFL Network vice president of media sales Chris Fuller said cable operators will likely have the chance to bring in local and regional advertisers to attach their names to some of the team specialty content or information and interview segments that are currently available to MSOs offering the NFL Network on Demand VOD package.

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Atlas Enters the VOD-Advertising Fray

By: By Matt Stump May 23 2005 - 12:00am

The video-on-demand advertising segment is getting a little help from Atlas, a digital-marketing organization that helps agencies buy Internet ads.

Seattle-based Atlas debuted its Atlas On Demand software platform last week, designed to make it easier for ad agencies and clients to make VOD advertising buys.

Drawing on its history in the Internet space, Atlas will provide a series of tools agencies can use to execute VOD buys.

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Hunting for Dollars: Local Advertisers Help Time Warner Develop Content

By: By Matt Stump Jan 14 2006 - 1:00am

Like other Time Warner Cable systems, the Rochester, N.Y., division has launched local video-on-demand content. But Rochester has done it with a twist: The system partners with local merchants who help develop the programming and pay Time Warner a fee for carriage.

It’s revenue-generating local VOD content that produced $100,000 for the system in 2005.

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Rainbow’s Mag Rack Goes After Advertisers

By: By R. Thomas Umstead Feb 11 2006 - 1:00am

On-Demand Service To Also Let Affiliates Pick and Choose Fare

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Group Seeks VOD Advertising Solutions

By: By Linda Moss Aug 13 2005 - 12:00am

ID!A Brainstorms on Means of Measuring Emerging Platforms

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Advertisers Target Bathroom Mirrors

By: By Steve Donohue Aug 18 2006 - 9:44am

It seems that any venue these days offers a potential target for advertisers, including bathrooms.

After installing high-tech mirrors that display electronic ads at 300 high-end clubs in the United Kingdom, London-based Addirect said it’s shooting to distribute its AddMirror product in washrooms worldwide.

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Cuban Urges Advertisers to Go HD

By: By Multi Channel News Staff Sep 28 2006 - 12:09pm

HDNet chairman Mark Cuban pushed for more ads to be produced in the HD format at an ad-industry gathering in New York Thursday, AP reported.

“There's bleeding edge and there's trailing edge," AP quoted Cuban as saying, "and you guys love to be trailing edge." By showing ads in standard-definition on an HDTV channel, he added, the ad is effectively sending a message to the viewer saying: "I'm a cheap advertisement, change the channel."

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