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Advanced Advertising: Data Will Drive Addressable Market

Addressability Helps Advertisers Buy Smarter
By: Mike Farrell Nov 13 2012 - 7:06pm
Addressability Helps Advertisers Buy Smarter

New York -- The recent elections focused attention on the power of addressable advertising to political campaigns, and according to a top DirecTV ad sales executive, traditional advertisers are taking notice of how more specific data can help them buy and create smarter ads.

Nat Geo Gets Ready for 'Preppers' Return

Sponsors Line Up in Front of Big Promo Push
By: Jon Lafayette (Broadcasting & Cable) Nov 12 2012 - 3:46pm
Sponsors Line Up in Front of Big Promo Push

To get ready for the return of its highest rated series, Doomsday Preppers, on Tuesday, National Geographic Channel has stockpiled a huge cache of sponsorship and marketing activity to ensure it more than survives its second season.

Nat Geo has lined up Little Caesars, Wise Food Storage and Samuel Adams as lead sponsors for this season of Preppers. All sponsors will get custom vignettes, billboards and participation in tune-in spots.

Fox Appeals Hopper Decision to Ninth Circuit

Programmer Wastes No Time in Wake of Lower Court's Rejection of Preliminary Injunction
By: John Eggerton Nov 10 2012 - 3:03am
Programmer Wastes No Time in Wake of Lower Court's Rejection of Preliminary Injunction

Fox late Friday filed an appeal to the U.S. Court of Appeals for the Ninth Circuit asking the court to block Dish's AutoHop ad-skipping function.

87 Million Smart TVs in 2016: Parks

New Study Sees Opportunities for Connected TV Advertising
By: George Winslow (Broadcasting & Cable) Nov 9 2012 - 1:52pm
New Study Sees Opportunities for Connected TV Advertising

With the number of North American homes with a smart TV connected projected to hit 87 million by 2016, new research from Parks Associates is predicting that these Internet-connected TVs will open up new advertising opportunities.

The research, which was commissioned by Rovi, found that in Rovi-served connected homes 58% indicated that "advertising in the connected platform is an effective medium to communicate with viewers in the household."

AMC Networks' Q3 Profts Hampered by Dish Takedown

Ad Revenues Rise 9.1% on Strength of Original Shows
By: Jon Lafayette (Broadcasting & Cable) Nov 8 2012 - 12:17pm
Ad Revenues Rise 9.1% on Strength of Original Shows

AMC Networks reported lower profits in the third quarter after losing viewership and affiliate revenue because of its dispute with Dish Network.
Net income was $36.6 million, or 51 cents a share, down 8.5% from $40 million, or 55 cents a share a year ago.
As part of last month’s settlement in a lawsuit over the Voom high definition service (which became a part of AMC when it was spun off from Cablevision Systems), AMC and Cablevision received $700 million in cash and AMC’s cable channels, taken down form Dish since the summer, were restored.

Court Denies Fox Injunction Against Dish's Hopper

But Fox Says Sealed Decision also Finds AutoHop Copies Violate Copyright, Contract
By: John Eggerton Nov 8 2012 - 2:42am
But Fox Says Sealed Decision also Finds AutoHop Copies Violate Copyright, Contract

Fox confirms that a California District Court has denied its request that the court block Dish Network's commercial-skipping Hopper DVR service, but says the court also concluded the AutoHop function is copyright infringement. Dish says the decision says something very different.

Comcast Spotlight to Plug AT&T U-verse Into Ad Interconnects

MSO Ad Division to Integrate Telco’s TV Homes Into I+ Platform Dec. 31
By: Todd Spangler Oct 24 2012 - 4:34pm
MSO Ad Division to Integrate Telco’s TV Homes Into I+ Platform Dec. 31

Comcast Spotlight, the cable operator’s ad-sales division, is getting even cozier with AT&T with plans to integrate U-verse TV into consolidated scheduling network grids in 21 markets effective with the new year.

In February 2011, Comcast Spotlight struck an agreement with AT&T AdWorks, the telco’s advertising arm, to sell inventory for U-verse TV in markets where Comcast also offers TV service.

Sunlight: $34.5M Spent in October on Senate Race Ad Buys

$100M Allocated Overall throughout Month
By: John Eggerton Oct 24 2012 - 2:32pm
$100M Allocated Overall throughout Month

The battle for the Senate has proved a boon to broadcasters as campaign spending in key battleground states has skyrocketed in the waning days of the campaign, including from Super PACs and other outside groups.

Turner Broadcasting Names Shimmel SVP of Ad Sales, Sports Research

Ex-Nielsen Exec Will Oversee Research Analysis, Strategy Support for Ad Sales Units
By: Tim Baysinger (Broadcasting & Cable) Oct 23 2012 - 1:35pm
Ex-Nielsen Exec Will Oversee Research Analysis, Strategy Support for Ad Sales Units

Turner Broadcasting has hired former Nielsen exec Howard Shimmel to serve as senior vice president of ad sales and sports research.

Shimmel will oversee research analysis and strategy support for all TBS Inc. ad sales units, including news, entertainment, animation, young adults and kids media, sports, and sports research for both television and digital.

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'American Horror Story' Return Scares Up 3.85M Viewers

Second Installment of FX Franchise Up 21% over Debut
By: Andrea Morabito (Broadcasting & Cable) Oct 18 2012 - 3:31pm
Second Installment of FX Franchise Up 21% over Debut

The premiere of FX's American Horror Story: Asylum got off to a strong start on Wednesday, drawing 3.85 million total viewers, according to Nielsen fast nationals.

That was a gain of 21% over the miniseries' debut last year. Asylum also improved in key demos, up 37% 2.78 million persons 18 to 49 and 50% to 1.78 million persons 18 to 34.

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