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BlackArrow Extends Linear TV Ad Systems To Multiple Screens

Vendor Showed ‘Linear Extensions’ Technology at CableLabs Interop Event Last Month
By: Todd Spangler Oct 4 2012 - 5:10pm
Vendor Showed ‘Linear Extensions’ Technology at CableLabs Interop Event Last Month

Dynamic ad-management vendor BlackArrow is touting a suite of services designed to let pay-TV operators use traditional linear TV advertising systems to deliver the same broadcast ad load -- or swap them out to play targeted ads -- to tablets and other IP video devices.

FCC Won't Close Proceeding On Joint Sales Agreements Attribution

Agency: Further Action May Be Needed
By: John Eggerton Sep 28 2012 - 10:48am
Agency: Further Action May Be Needed

The FCC has decided not to terminate its open proceeding on whether TV station joint sales agreements and the FCC's attribution rules.

TV Shows Signs of Escaping Recession: Veronis Suhler

Forecast Sees 5.8% Growth for Subscription TV, 5.9% for Broadcast
By: Jon Lafayette (Broadcasting & Cable) Sep 26 2012 - 11:02am
Forecast Sees 5.8% Growth for Subscription TV, 5.9% for Broadcast

Spending on TV is expected to increase 6.5% this year, with subscription TV growing 5.8% annually from 2011 to 2016 and broadcast TV, up 5.9% during that period, according to a new forecast from investment firm Veronis Suhler Stevenson.

Veronis Suhler says those spending levels haven't been seen since before the global economic downturn and that the growth is being driven by digital technology.

Advanced Advertising: Comcast's Jenckes Sees Plenty of ITV Ad Opportunities

By: Mike Reynolds Mar 1 2012 - 12:08am

Exec Also Bullish on VOD Mid-Roll Dynamic Ad Insertion

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Advanced Advertising: Addressable Ads Still Face Hurdles

By: Andrea Morabito (Broadcasting & Cable) Mar 1 2012 - 1:40am

CPMs, Marketplace, Cooperation Have to Evolve: Panelists

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Advanced Advertising: ITV Won't Be Affected By Canoe Changes

By: Tim Baysinger Mar 1 2012 - 2:44pm

Cable Consortium's Attempts to Reinvent' Wheel Caused Logjam behind It; Industry Can Now Move Forward

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VOD Represents $1 Billion Advertising Opportunity: Rentrak Trend Report

By: Mike Reynolds Apr 19 2012 - 3:39pm

Measurement Company Estimates FOD Transactions Grew 17% to 6.8 Billion in 2011

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Showtime Names Heads of Marketing, Advertising

By: Tim Baysinger (Broadcasting & Cable) Jul 9 2012 - 7:16pm

Frank, Gould Promoted to Co-VP, Overseeing Multiplatform Programs

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Advanced Advertising: Microsoft's Porter Says Industry Is Ripe For Such Methodology

By: Tim Baysinger (Broadcasting & Cable) Sep 14 2011 - 12:41am

Crowd-sourcing From Non-traditional Demos, Lifestyle, Behavioral Purchasing Targeting Should Be Part Of Mix

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Advanced Advertising: Providers Fight For Playing Field Positioning

By: Lindsay Rubino (Broadcasting & Cable) Sep 14 2011 - 4:36pm

Comcast Spotlight, Zenith Media, Google, Canoe Ventures Jockey Tout Their Platforms

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