advertising

Group M’s Bologna: Addressable Ads Finally Approaching Scale

NEW YORK — After six years of everyone in the industry talking about it, including
himself, Michael Bologna, director of emerging communications for
GroupM, said addressable advertising is finally starting to resemble scale.

“By the end of this current year, we could see scale in addressable advertising
upwards of 15 million homes and that’s important to our business,” Bologna
said.

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Click here for more Cable Show 2011 coverage.

Ad Exec Says Technology Will Reach 15 Million Homes By Year-End