Marketing

Marketing

Cable is Dominant Force across TV, Internet, Social, Mobile Screens: CAB Study

Research Finds Cable Holds Significant Edge in Connecting with Consumers
Research Finds Cable Holds Significant Edge in Connecting with Consumers

Released on the eve of the upfront selling season, Cabletelevision Advertising Bureau has issued a special report underscoring the breadth of the national cable networks’ collective size versus the “five screens” advertisers and agency customers are looking for their ad buys.

Created at the request of a number U.S. media agencies, the "Cable Nation: Video Advertising Update," using Nielsen, comScore and Trendrr data, aims to furnish ad budget allocators with statistics that quantify the role that cable plays in the daily lives of Americans.

FTC Signals It Is Sticking With July 1 Date for COPPA Changes

NAB, MPAA, Others Had Asked for Extra Six months to Implement Changes
NAB, MPAA, Others Had Asked for Extra Six months to Implement Changes
 

The Federal Trade Commission has signaled that it will not be postponing the July 1 deadline for companies to come into compliance with changes in its rule enforcing the COPPA (the Children's Online Privacy Protection Act).

Upfronts 2013: ESPN Deportes to Air NBA Finals

Slates 'Road to Brazil' Programming; Unveils Hispanic App, ESPN Sync
Slates 'Road to Brazil' Programming; Unveils Hispanic App, ESPN Sync

New York -- Next month when ABC televises the 2013 NBA Finals, the pro basketball league's championship series will be presented by ESPN Deportes for the first time, the Spanish-language network announced here Wednesday evening during its upfront presentation.

The network said that a ESPN Deportes Sports Poll showed that 55% of Hispanic sports fans liked the NBA, ranking it among U.S. Latinos' top five sports. Last year's Finals were boosted by a 12% Hispanic viewership.

Dish Offering iPad 2 To New Hopper Subscribers

Promotion Offers Alternative To Typical First-Year Program Discounts
Promotion Offers Alternative To Typical First-Year Program Discounts

Dish Network, touting its TV Everywhere capabilities, said a new promotion is offering new subscribers the choice of an iPad 2 instead of first-year programming discounts to new customers who sign up for the Hopper with Sling Whole-Home DVR and a minimum of the America's Top 120 programming package with 24-month contract. 

Upfronts 2013: Turner Announces New Projects for TNT, TBS

Big Names Developing Scripted, Unscripted Series
Big Names Developing Scripted, Unscripted Series
 
New York -- Turner Broadcasting, holding its upfront presentation here Wednesday, announced new series coming to its TNT and TBS entertainment networks.
 
Turner’s projects come from high-profile names, including Steven Spielberg, Steve Carell, Diablo Cody, Denis Leary, Sylvester Stallone, Dick Wolf, Nicholas Sparks, Marcia Clark, Dee Johnson, Walt Becker, Jamie Foxx and James Duff.
 

Upfronts 2013: Discovery en Espanol Introduces 'Vroom' Programming Genre

Network Puts Focus on Cars, Soccer to Draw More Male Viewers
Network Puts Focus on Cars, Soccer to Draw More Male Viewers
New York -- Discovery en Espanol is speeding up this year with the introduction of a new programming genre called “Vroom.”

Upfronts 2013: Skipper Says Competition Will Make ESPN Better

Worldwide Leader To Deliver New 'SportCenter' Set, App; Kick Off New NFL, Soccer Studio Shows
Worldwide Leader To Deliver New 'SportCenter' Set, App; Kick Off New NFL, Soccer Studio Shows

New York -- ESPN has long been the king of the sports jungle, but president John Skipper made some pachydermal points during the programmer’s upfront presentation to advertisers here Tuesday.

Dish Paints Broadcasters as Consumer Unfriendly

Tells Senate Broadcasters are Accusing Millions of Being Copyright Infringers
Tells Senate Broadcasters are Accusing Millions of Being Copyright Infringers
 

In testimony for the May 14 state of video hearing in the Senate Communications Subcommittee, Dish executive R. Stanton Dodge will frame broadcasters' challenge of its Hopper DVR service -- which allows subs to skip commercials and, more recently, view content on other devices -- as an attack on consumers.

Upfronts 2013: Telemundo Teams With Ryan Seacrest Productions on Music Show

Adds Five Primetime Telenovelas, Pair of Daytime series; Renews 'La Voz Kids' for Second Season
Adds Five Primetime Telenovelas, Pair of Daytime series; Renews 'La Voz Kids' for Second Season

Telemundo Media has slated over 1,000 hours of new content for the 2013-14 TV season, including five primetime telenovelas, two daytime series and a musical-competition show coproduced with Ryan Seacrest Productions.

Upfronts 2013: Univision to Adapt 'Gossip Girl' for UniMas

Unveils Two Multiplatform Telenovelas for Univision; More Soccer for Deportes Network
Unveils Two Multiplatform Telenovelas for Univision; More Soccer for Deportes Network

Looking to pump its millienial-skewing broadcast network UniMas, Univision will adapt the former CW series Gossip Girl.

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