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Sports Summit: Sports Programming Scores With Advertisers

Live Sports, Digital Offerings Draw Big Audiences and Engaged Viewers, say Ad Exes
By: by R. Thomas Umstead Jun 19 2013 - 4:27pm
Live Sports, Digital Offerings Draw Big Audiences and Engaged Viewers, say Ad Exes

For advertisers, high-rated, live sports programming still delivers the biggest bang for their buck in the television space, according to executives speaking Wednesday at the Sports Business & Technology Summit in New York.

Sports Summit: Freer -- If It's Must-Have, It Can't Cost Too Much

Fox Sports Media Group Copresident Argues Sports is Actually 'Undervalued'
By: Tim Baysinger Jun 19 2013 - 2:17pm
Fox Sports Media Group Copresident Argues Sports is Actually 'Undervalued'

New York -- Live sports has taken a lot of blame recently for driving up customers' cable bills, with rights deals being signed at record numbers. Randy Freer, copresident and COO, Fox Sports Media Group, isn't buying that notion.

"There's a reason they call it 'must-have' programming," Freer told B&C executive editor Dade Hayes during NewBay Media's Sports Business and Technology Summit on Wednesday. "If it's must have, it can't cost too much."

Sports Summit: MLB’s Bowman ‘Sanguine’ About Aggregated TV Future

OTTs, RSNs and MSOs ‘Will Figure This Out,' Baseball’s Digital Centerfielder Predicts
By: Dade Hayes, Broadcasting & Cable Jun 19 2013 - 2:02pm
OTTs, RSNs and MSOs ‘Will Figure This Out,' Baseball’s Digital Centerfielder Predicts
MLB's Bob Bowman

Bob Bowman, President & CEO of MLB Advanced Media, feels renewed optimism about the growing array of TV stakeholders finding a way to live in harmony – and in profit.

During a keynote discussion at the Sports Business and Technology Summit, presented by Broadcasting & Cable, Multichannel News and TV Technology, he described a recent diplomatic/strategy meeting with a cable counterpart.

ConnecTV to Study Second Screen Social TV Viewing Behavior

Teams With SmithGeiger to Validate and Quantify the Premium Value of Second-Screen Ads
By: Jeff Baumgartner Jun 19 2013 - 11:28am
Teams With SmithGeiger to Validate and Quantify the Premium Value of Second-Screen Ads

ConnecTV is teaming with consumer technology and media research firm SmithGeiger on a study that will examine second screen social TV viewing behavior.

The study, which will provide reports to media companies, TV networks, advertisers and ad agencies, has a stated goal of validating the purported premium value of second screen companion ads that are synchronized with broadcast ads, as well as quantifying the “brand benefits of social ad impressions over standard ‘eyeballs.’”

Sports Summit: Lazarus -- TV Everywhere Protects Pay TV Ecosystem

NBCSN Is 'Two Years Into a Five-Year Process,' Says NBC Sports Chief
By: Tim Baysinger Jun 19 2013 - 11:12am
NBCSN Is 'Two Years Into a Five-Year Process,' Says NBC Sports Chief
NBC Sports Group chairman Mark Lazarus

NEW YORK — With the rise of online and mobile video, TV Everywhere is seen as a way for pay TV programmers to protect their property from being completely usurped.

"The TV Everywhere aspect of our business, specifically around sports and live events, is an important part of protecting the pay TV ecosystem," NBC Sports Group chairman Mark Lazarus said during a keynote conversation with Multichannel News news editor Mike Reynolds during NewBay Media's Sports Business & Technology Summit on Wednesday.

Sports Summit: Panelists Say Sports On TV Is Worth Every Penny

'It's The Product That Makes You Keep Cable,' YES CEO Declares
By: Kent Gibbons Jun 19 2013 - 11:13am
'It's The Product That Makes You Keep Cable,' YES CEO Declares
YES Networks CEO Tracy Dolgin

Sports programming deserves all the money it gets and then some, at least from the perspective of sports networks.

Apple TV Tunes in HBO GO, WatchESPN

Comcast, TWC Among MSOs that Will Let Subs Authenticate Both Apps on the Apple Device
By: Jeff Baumgartner Jun 19 2013 - 10:45am
Comcast, TWC Among MSOs that Will Let Subs Authenticate Both Apps on the Apple Device

Apple announced Wednesday that  the HBO GO and WatchESPN authenticated TV Everywhere applications are now offered directly on Apple TV, the company's broadband-connected video streaming device.

The HBO GO app offers full seasons of original series as well as movies and behind-the-scenes extras, while WatchESPN delivers live streams of ESPN, ESPN2, ESPNU, ESPN3 and ESPN Buzzer Beater/Goal Line, as well as segments from programs such as E:60 and Outside The Lines.

Dish Abandons Sprint Bid

Satellite Giant Says Will Focus on Clearwire Proposal Instead
By: Mike Farrell Jun 19 2013 - 9:29am
Satellite Giant Says Will Focus on Clearwire Proposal Instead

Dish Network said late Tuesday that it would not submit a revised offer for Sprint Nextel, effective abandoning its pursuit of the wireless phone giant.

Netflix’s Dutch Treat

Launch in The Netherlands Set for Late 2013
By: Jeff Baumgartner Jun 19 2013 - 8:15am
Launch in The Netherlands Set for Late 2013

Netflix announced Wednesday that it will launch a subscription streaming service in the Netherlands late this year, where it will offer its mix of TV shows, movies and originals such as House of Cards and Arrested Development.

The announcement comes about two months after the company told investors that it would launch an additional European market during the second half of 2013.

NBCSN Draws 4 Million Watchers for Stanley Cup Finals Game 3

Tops Viewership Record Set in Game 2
By: Tim Baysinger Jun 18 2013 - 8:57pm
Tops Viewership Record Set in Game 2
   

NBC Sports Network's coverage of Game 3 of the 2013 Stanley Cup Finals drew 4 million viewers Monday night, topping the record that was set by Game 2 of the series last Saturday as the most-watched NHL game in the network's history, according to Nielsen.

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