2011 Upfronts

• More Confident MTV Moves Upfront to April

  Jon Lafayette (Broadcasting & Cable), December 29, 2011
  MTV, encouraged by improved ratings numbers, is moving its upfront presentation from an avant-garde February to a more mainstream date in late April.  More

• USA Joins Broadcast Upfront Week

  Mike Reynolds, December 12, 2011
  Fresh off declaring victory for a sixth consecutive year atop cable's primetime ratings heap, USA Network announced that it would join the broadcast upfront week in 2012.  More

• It's Official: Yaccarino to Head NBCU Cable Ad Sales

  By Andrea Morabito, Broadcasting & Cable, October 31, 2011
  Turner Broadcasting System ad-sales exec Linda Yaccarino has joined NBCUniversal as president of cable entertainment and digital advertising sales.  More

• GSN Cries Foul Against Cablevision

  By John Eggerton, October 17, 2011
  GSN has filed a program-carriage complaint against Cablevision Systems, saying the cable provider used its market power to favor its own affiliated networks at GSN’s expense in violation of Federal Communications Commission rules.  More

• Cable's Record Upfront Reaches $9.3 Billion: CAB

  Mike Reynolds, August 1, 2011
  The upfront was very, very good to cable networks.  More

• Can Cable Upfront Top $10B in 2012?

  By Jon Lafayette, July 11, 2011
  Following a strong upfront market in which cable captured as many ad dollars as the major broadcast networks, one senior sales executive thinks cable can do even better next year.  More

• 2011 Upfronts: Can Cable Top $10 Billion Mark In 2012?

  Jon Lafayette (Broadcasting & Cable), July 7, 2011
  Following a strong upfront market in which cable captured as many ad dollars as the major broadcast networks, one senior sales executive thinks cable can do even better next year.  More

• Herbst-Brady Jumps to MTV Sales Job

  Jon Lafayette (Broadcasting & Cable), July 7, 2011
  Elizabeth Herbst-Brady, CEO of media buyer MagnaGlobal, is leaving to join MTV Networks, the Viacom unit confirmed.  More

• Upfronts 2011: Scripps Nears $1 Billion In Volume

  by Mike Reynolds, June 30, 2011
  With strength across its portfolio, Scripps Networks has enjoyed its best upfront ever, with volume for the programmer approaching the billion dollar plateau.  More

• Upfront May Pump Up Volume

  By Jon Lafayette, June 20, 2011
  After a strong broadcast upfront, the cable market is booming, particularly when it comes to volume.  More

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