2011 Upfronts

• Upfronts 2012: Nick Rolls Out Expansive Development Slate

  by R. Thomas Umstead, March 15, 2012
  Vowing not to let recent ratings woes stop its programming creativity, Nickelodeon announced the development of more than 650 new episodes of original series as part of its upfront presentation Wednesday.  More

• Upfronts 2012: Hallmark Developing First Scripted Primetime Series

  Andrea Morabito (Broadcasting & Cable), March 14, 2012
  Hallmark Channel is developing two original scripted primetime series, a first for the independently owned cable network, it announced at its upfront event for press here Wednesday afternoon.  More

• More Confident MTV Moves Upfront to April

  Jon Lafayette (Broadcasting & Cable), December 29, 2011
  MTV, encouraged by improved ratings numbers, is moving its upfront presentation from an avant-garde February to a more mainstream date in late April.  More

• USA Joins Broadcast Upfront Week

  Mike Reynolds, December 12, 2011
  Fresh off declaring victory for a sixth consecutive year atop cable's primetime ratings heap, USA Network announced that it would join the broadcast upfront week in 2012.  More

• It's Official: Yaccarino to Head NBCU Cable Ad Sales

  By Andrea Morabito, Broadcasting & Cable, October 31, 2011
  Turner Broadcasting System ad-sales exec Linda Yaccarino has joined NBCUniversal as president of cable entertainment and digital advertising sales.  More

• GSN Cries Foul Against Cablevision

  By John Eggerton, October 17, 2011
  GSN has filed a program-carriage complaint against Cablevision Systems, saying the cable provider used its market power to favor its own affiliated networks at GSN’s expense in violation of Federal Communications Commission rules.  More

• Cable's Record Upfront Reaches $9.3 Billion: CAB

  Mike Reynolds, August 1, 2011
  The upfront was very, very good to cable networks.  More

• Can Cable Upfront Top $10B in 2012?

  By Jon Lafayette, July 11, 2011
  Following a strong upfront market in which cable captured as many ad dollars as the major broadcast networks, one senior sales executive thinks cable can do even better next year.  More

• 2011 Upfronts: Can Cable Top $10 Billion Mark In 2012?

  Jon Lafayette (Broadcasting & Cable), July 7, 2011
  Following a strong upfront market in which cable captured as many ad dollars as the major broadcast networks, one senior sales executive thinks cable can do even better next year.  More

• Herbst-Brady Jumps to MTV Sales Job

  Jon Lafayette (Broadcasting & Cable), July 7, 2011
  Elizabeth Herbst-Brady, CEO of media buyer MagnaGlobal, is leaving to join MTV Networks, the Viacom unit confirmed.  More

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