CTAM Summit Live
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Studios to Cable: Push VOD
By R. Thomas Umstead, October 25, 2010New Orleans — Studio executives are bullish about the future of the video-on-demand business and are continuing to market and promote both current theatrical releases and library titles in an effort to drive revenue for the category. More -
Study: Subs Dig Day-and-Date VOD
By Mike Reynolds, October 25, 2010New Orleans — After cable engaged in a national ad campaign to boost consumer awareness of the value proffered by its Movies on Demand service, study results found that the industry’s initiative was indeed in demand. More -
VOD Marketing Is Paying Off
By R. Thomas Umstead, October 25, 2010Cable executives responsible for marketing video on demand found a welcome theme in the host city’s mantra of revival and renewal. More -
Interactive Television Is Here — Really
By Jon Lafayette, October 25, 2010This time, interactive television is really real. Really. More -
Harvard’s Moon: Ignore Your Critics to Win
By Marisa Guthrie, October 25, 2010If you want to set yourself apart from the herd, embrace your negatives, ignore your critics, and, above all, don’t listen to your customers. More -
‘Mad’ Party Rocked Big Easy
By Mike Reynolds, October 25, 2010It was a surreal moment — even by the standards of The City That Care Forgot. More -
Rutledge: Subs Maxed Out
By Mark Robichaux, October 25, 2010Cablevision Systems chief operating officer Tom Rutledge said worries that subscribers can’t afford to pay more for cable were the biggest factor in the MSO’s carriage dispute with Fox Networks. More -
Rutledge: Fox Demands 'Inappropriate' Given Economy Status
by Mark Robichaux, October 20, 2010
New Orleans — Cablevision Systems COO Tom Rutledge said the biggest factor in the MSO's 5-day-and-counting retransmission battle with Fox Networks is the country's jobless rate and the underlying anemic economy. More
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Day 3 CTAM Summit 2010 Schedule
MCN Staff, October 20, 2010A listing of events on the third day of CTAM Summit 2010 in New Orleans. More -
CTAM Summit: 'Treme' Showrunners Talk Audience Vs. Ad Power
Marisa Guthrie (Broadcasting & Cable), October 19, 2010David Simon and Eric Overmyer's Tremé has the potential to be the kind of long-tail sleeper hit that The Wire has become for HBO. More -
CTAM Summit: Online Data Helps Narrow The Gap
By Jon Lafayette (Broadcasting & Cable), October 19, 2010Cable marketers have more data about customers and prospects available than ever before to guide their online media buys and this info can help them react almost instantaneously to adjust and optimize their campaigns. More -
CTAM Summit: Kruse Gears Up For ESPN Marketing Job
Mike Reynolds, October 19, 2010
Carol Kruse will be jumping from one corporate media giant to another when she officially starts her new job as senior vice president of marketing for ESPN on Oct. 25. More
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CTAM Summit: Cosgrove Foresees 20-40 3D Channels In Five Years
Mike Reynolds, October 19, 2010New Orleans -- It may be early days for 3D TV, but Tom Cosgrove sees rapid expansion for the technology. More -
CTAM Summit: Harvard's Moon Says Ignore Your Critics
Marisa Guthrie (Broadcasting & Cable), October 19, 2010
If you want to differentiate yourself from the herd, embrace your negatives, ignore your critics and above all, don't listen to your customers. More
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CTAM Summit: Comcast, CableLabs Click On iPad Remotes
Todd Spangler, October 19, 2010New Orleans — Changing the channel with an iPad isn't just a neat parlor trick -- it fundamentally changes the TV experience, said Todd Walker, Comcast's senior vice president of video product development. More -
CTAM Summit: ESPN's World Cup Multiplatform Usage Runneth Over
Jon Lafayette, October 19, 2010A record number of people watched the FIFA 2010 World Cup on ESPN. Even more watched on online and via mobile, listened on radio, checked in online and perused ESPN the Magazine. More -
CTAM Summit: 'ITV Idol' Breaks New Ground
By Marisa Guthrie (Broadcasting & Cable), October 19, 2010Canoe Ventures challenged CTAM Summit goers to get interactive - with an open bar for lubrication - at the "ITV Idol: Ground Breaking Applications" panel late Monday afternoon. More -
CTAM Summit: Layered Marketing Approaches Propel VOD
Thomas Umstead, October 19, 2010
Efforts by operators and programmers to market and promote video on demand have paid off in building awareness of the product among cable subscribers, but the industry still needs to improve on the platform's navigation and continue to shorten theatrical movie windows to bring non-users into the tent. More
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Petry's Brown Looks To Crack Cable
John Eggerton, October 19, 2010Sandy Brown, CEO of Petry Holding, will be in New Orleans this week to drum up some new cable business for his rep firm. He talked with Multichannel News Washington bureau chief John Eggerton on the eve of the CTAM Summit about where Petry is headed in the cable world, and why. More -
Oct. 19 CTAM Summit Schedule
MCN Staff, October 19, 2010The day's events at the CTAM Summit 2010 at the Hilton Riverside Hotel in New Orleans. More
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