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Best B2B Practices: Wiring Las Vegas
MCN Staff, November 3, 2009Cox garners first-place in CTAM case study competition for its marketing campaign touting high-speed Internet services in hotels and convention space in Las Vegas. More -
Stormy Denver Weather's Snow Problem For Events
by Kent Gibbons and Todd Spangler, October 31, 2009
Denver — Despite fears of potential bad weather — thoroughly justified, as Denver was hit with about two feet of snow in midweek — Cable Connection Fall events were well attended, at least compared with lowball expectations. More
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Burke Warns: TV Shift Is Coming
by Mike Farrell and R. Thomas Umstead, October 31, 2009Denver — Comcast chief operating officer Steve Burke warned at a CTAM Summit '09 panel here Sunday that content providers and cable operators that don’t take heed to the shifting habits of video viewers to online and other alternative forms of viewing content, may wake up without a business in the not too distant future. More -
CTAM Summit 2009: Showtime, Time Warner Cable Lead Mark Awards
MCN Staff, October 28, 2009Showtime Networks, Inc. and Time Warner Cable were the big winners among the content providers and cable companies with the Mark Awards, while A&E took top honors for its marketing behind miniseries The Andromeda Strain. More -
CTAM Summit 2009: VOD Helps Cable, But Needs Help on Ads
by Kent Gibbons, October 28, 2009
Denver — David Purdy of Canadian MSO Rogers Communications said he was laughed at four years ago when he added free on-demand programming to the cable lineup. More
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CTAM Summit 2009: Kilar: Hulu Not "Giving It Away" for Free
Claire Atkinson (Broadcasting & Cable), October 27, 2009Denver — Hulu CEO Jason Kilar responded to TV industry critics who complain that Hulu is undermining current models saying they haven't seen his business plan. More -
CTAM Summit 2009: Miron Says Customer Is King
Mike Farrell, October 27, 2009Denver — Advance/Newhouse Communications chairman and long-time cable veteran Robert Miron said that cable operators are faced with challenges they never would have anticipated just a few years ago, but that success is based on one simple tenet -- superior customer service. More -
CTAM Summit 2009: Stern: Stop Chasing 'Shiny Objects'
by Mike Farrell, October 27, 2009
Denver — Online initiatives are all well and good, but programmers and operators should focus most of their efforts and dollars on the products and services that make up the bulk of their business, rather than on "shiny objects," Time Warner Cable executive vice president and chief strategy officer Peter Stern said at the closing general session at CTAM Summit '09. More
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CTAM Summit 2009: Sessions' Video Coming Soon
MCN Staff, October 27, 2009Denver — Video replays of general and breakout sessions at the CTAM Summit will be available online after the conference, thanks to a sponsorship deal with Motorola, CTAM CEO Char Beales said today. More -
CTAM Summit 2009: VOD, Mobile Apps Dominate Cable's Future Plans
by Mike Farrell, October 27, 2009Denver — A panel of cable programmers, operators and MSO technical gurus at the CTAM Summit here Tuesday mapped out their consumer product strategies for the future and the consensus appears to be that offerings that enhance the video- on-demand experience and provide customers with more mobility will rule the day. More
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