CTAM Summit Live 2008
News From CTAM
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CTAM Announces 2009 Mark Awards Finalists
By Todd Spangler, August 26, 2009The Cable & Telecommunications Association for Marketing has announced 220 Mark Awards finalists -- and this year there will be even more winners called out, as CTAM has added a third-place bronze award to go with the existing gold and silver laurels. More -
CTAM Live: 'Sopranos' Enters CTAM Hall Of Fame
By Multichannel News Staff, November 12, 2008BOSTON--The Cable & Telecommunications Association for Marketing Tuesday made HBO: Marketing of The Sopranos its 2008 inductee into the CTAM Hall of Fame. More -
CTAM Live: Embracing Viral Marketing Campaigns
By Linda Haugsted, November 11, 2008BOSTONFor successful multi-platform marketing campaigns, be everywhere, be discoverable and be prepared for anything, advised the designers of effective network campaigns for HBO and A&E. More -
CTAM Live: Cable Flying Into Economic Headwinds
By Todd Spangler, November 11, 2008BOSTONThe cable industry should be prepared to weather a recession that will last until 2010, Jessica Reif Cohen, Merrill Lynch first vice president and managing director, said on the closing panel session at the CTAM Summit ’08 here Tuesday. More -
CTAM Live: Comcast, TWC Strike Up ITV Bandwagon
By Todd Spangler, November 11, 2008BOSTONComcast and Time Warner Cable will support interactive TV standards on more than 10 million set-top boxes by the end of 2008, and executives with the U.S.’s two biggest cable companies urged programmers to get on the bandwagon to develop ITV applications to exploit the technology. More -
CTAM Live: Summit Attendance Surpasses 2,200
By Mike Reynolds, November 11, 2008BOSTON--As CTAM Summit ’08 winds down, the cable industry’s marketing group reported solid attendance from Boston. More -
CTAM Live: VOD Still ‘Clunky’ But Poised To Grow
By Todd Spangler, November 11, 2008BOSTON -- Video-on-demand remains hard for users to navigate and frustratingly inflexible for advertisers, but VOD is positioned to drive the cable business in the years ahead, said executives on The Future of VOD panel breakfast here Tuesday. More -
CTAM Live: Cox Business Services To Become $1 Billion Unit In 2010
By Linda Haugsted, November 11, 2008BOSTON--Cox Communications Inc.’s business services division is on track to become a $1 billion part of the company by 2010, based on growth of telephone and data sales to small and medium-sized firms and other activities such as capacity wholesaling. More -
CTAM Live: Looking Into Cable’s Wireless Future
By Todd Spangler, November 10, 2008BOSTON -- Cable operators should be thinking about cutting the cord for all their services -- delivering not just voice but also video and data wirelessly, said Mike Lee, chief strategy officer of Canad#8217;s Rogers Communications. More -
CTAM Live: Discovery Familia Adds Preschool Slate
By Multi Channel News Staff, November 10, 2008BOSTON--Starting Nov. 17, Discovery Famili#160;will add a new slate of preschool series within its Discovery Kids en Espntilde;ol daytime block that, like the rest of the block, aims at providing children with positive social role models that celebrate their Hispanic culture and stimulate their motor, social and cognitive skills More
CTAM SUMMIT 2008
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CTAM 2008 -- Discovery's Lucas Discusses Consumer Marketing Challenges (Pt. 1)
Discovery Networks executive vice president of marketing Wonya Lucas sat down...
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