CTAM Summit Live 2008

News From CTAM

Ex-Cablevision Exec Gottesman Joins Social Media Firm

by MCN Staff, February 23, 2011
Patricia Gottesman has been named CEO of Crimson Hexagon, a social media monitoring company on whose board she has served since December. More
CTAM Announces 2009 Mark Awards Finalists

By Todd Spangler, August 26, 2009
The Cable & Telecommunications Association for Marketing has announced 220 Mark Awards finalists -- and this year there will be even more winners called out, as CTAM has added a third-place bronze award to go with the existing gold and silver laurels. More
CTAM Live: 'Sopranos' Enters CTAM Hall Of Fame

By Multichannel News Staff, November 12, 2008
BOSTON--The Cable & Telecommunications Association for Marketing Tuesday made HBO: Marketing of The Sopranos its 2008 inductee into the CTAM Hall of Fame. More
CTAM Live: Embracing Viral Marketing Campaigns

By Linda Haugsted, November 11, 2008
BOSTONFor successful multi-platform marketing campaigns, be everywhere, be discoverable and be prepared for anything, advised the designers of effective network campaigns for HBO and A&E. More
CTAM Live: Cable Flying Into Economic Headwinds

By Todd Spangler, November 11, 2008
BOSTONThe cable industry should be prepared to weather a recession that will last until 2010, Jessica Reif Cohen, Merrill Lynch first vice president and managing director, said on the closing panel session at the CTAM Summit ’08 here Tuesday. More
CTAM Live: Comcast, TWC Strike Up ITV Bandwagon

By Todd Spangler, November 11, 2008
BOSTONComcast and Time Warner Cable will support interactive TV standards on more than 10 million set-top boxes by the end of 2008, and executives with the U.S.’s two biggest cable companies urged programmers to get on the bandwagon to develop ITV applications to exploit the technology. More
CTAM Live: Summit Attendance Surpasses 2,200

By Mike Reynolds, November 11, 2008
BOSTON--As CTAM Summit ’08 winds down, the cable industry’s marketing group reported solid attendance from Boston. More
CTAM Live: VOD Still ‘Clunky’ But Poised To Grow

By Todd Spangler, November 11, 2008
BOSTON -- Video-on-demand remains hard for users to navigate and frustratingly inflexible for advertisers, but VOD is positioned to drive the cable business in the years ahead, said executives on The Future of VOD panel breakfast here Tuesday. More
CTAM Live: Cox Business Services To Become $1 Billion Unit In 2010

By Linda Haugsted, November 11, 2008
BOSTON--Cox Communications Inc.’s business services division is on track to become a $1 billion part of the company by 2010, based on growth of telephone and data sales to small and medium-sized firms and other activities such as capacity wholesaling. More
CTAM Live: Looking Into Cable’s Wireless Future

By Todd Spangler, November 10, 2008
BOSTON -- Cable operators should be thinking about cutting the cord for all their services -- delivering not just voice but also video and data wirelessly, said Mike Lee, chief strategy officer of Canad#8217;s Rogers Communications. More

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CTAM SUMMIT 2008

CTAM 2008 -- Discovery's Lucas Discusses Consumer Marketing Challenges (Pt. 1)

Discovery Networks executive vice president of marketing Wonya Lucas sat down...