CTAM Summit Live 2008
News From CTAM
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CTAM Live: Discovery Familia Adds Preschool Slate
By Multi Channel News Staff, November 10, 2008BOSTON--Starting Nov. 17, Discovery Famili#160;will add a new slate of preschool series within its Discovery Kids en Espntilde;ol daytime block that, like the rest of the block, aims at providing children with positive social role models that celebrate their Hispanic culture and stimulate their motor, social and cognitive skills More -
CTAM Live: Spanish-Language Broadcasters Mark Final DTV Push
By Linda Haugsted, November 10, 2008BOSTON--Both Univision Communications Inc. and Telemundo will mark the 100 days remaining until the Feb. 17, 2009 DTV transition with extensive public affairs campaigns, targeting the Hispanic market, urging consumers to take action to retain their access to television programming. More -
CTAM Live: Canoe Execs Chart Ad Venture’s Course
By Todd Spangler, November 10, 2008BOSTONExecutives with the Canoe Ventures multi-operator advanced-advertising startup took the stage here to talk about what they’re doingand, emphatically, what they are not doing. More -
CTAM Live: Becoming A TV Leader
By George Winslow, November 10, 2008Jean-Marc Harion, vice president of business development for France Telecom North America, outlines about the telco’s strategies, describes some of its converged services and explains that American cable operators might learn from France Telecom’s operations. An edited transcript follows: More -
CTAM Live: WWE Renames SVOD Service
By Multi Channel News Staff, November 10, 2008BOSTON--The WWE has rebranded its subscription video on demand service. More -
CTAM Live: Execs Like Cable’s Positioning
By Linda Haugsted, November 10, 2008BOSTON – Cable executives think the industry is well prepared for continued competition from telcos, and to cope with the pressures of the economic downturn. More -
CTAM Live: Sportsman Channel Reels In ‘Fly Fishing World’
By Multi Channel News Staff, November 10, 2008BOSTON--InterMedia Outdoors, Inc., the largest provider of content dedicated to sportsmen, and the parent company of The Sportsman Channel, said it will move the award-winning show Fly Fishing the World exclusively to its network. More -
CTAM Live: PlumChoice Presentation Tackles Churn
By Multi Channel News Staff, November 10, 2008BOSTONPlumChoice will host a presentation on checking churn at the CTAM Summit ’08 Monday evening. More -
CTAM Live: Droga Pitches Ad Connections
By Kent Gibbons, November 10, 2008BOSTON--Ad man David Droga made a pitch to cable marketers Monday: tell stories that get an emotional response, that have their own momentum and that people who hear them want to participate in and act on. More -
CTAM Live: Cable Positive Unveils Updated Web Site
By Multi Channel News Staff, November 10, 2008BOSTON--Cable Positive, the industry's non-profit organization dedicated to raising awareness and funding for a variety of HIV- and AIDS-related endeavors, has upgraded its Web site with an increased focus on media and community. More -
CTAM Live: Media Research Firm Signs Discovery
By Multi Channel News Staff, November 10, 2008Media and marketing researcher TRA has established a 370,000-home nationwide database to match second-by-second TV viewing against actual product purchases at the household level, and signed up Discovery Communications as a client. More -
CTAM Live: MGM HD Adds U-Verse Deal
By Linda Moss, November 10, 2008MGM HD is marking its first anniversary by landing a carriage deal with AT&T's U-verse service, and by picking up distribution on cable systems that have been carrying Mojo HD, a channel that will go dark next month. More -
CTAM Live: Startup Slips In Ads
By Todd Spangler, November 10, 2008A Silicon Valley startup formed by two physics Ph.D.s has cooked up a form of Web video advertising designed to be less annoying and more engaging than pre-roll spots. More -
CTAM Live: Bundling The Future
By George Winslow, November 10, 2008PCCW’s chief technical officer Paul Berriman talked to Multichannel News contributor George Winslow about a variety of services that could offer a glimpse into the future of bundles and multichannel TV in the U.S. More -
CTAM Live: Outdoor Adds 'Big Time' Comedy Skein
By Kent Gibbons, November 10, 2008BOSTON -- Outdoor Channel has committed its first original scripted comedy series, debuting 2009: Jimmy Big Time , named after the show's star, Jimmy Big Time Miller, a self-described inspiration to all who dream of outdoor greatness. More -
CTAM Live: TWC’s Stern Urges Exclusive Web-Video Deals
By Todd Spangler, November 10, 2008BOSTON -- Programmers should work with cable operators to distribute TV content to paying customers over the Internet -- instead of throwing it up online for free and undermining cable’s existing business model, said Peter Stern, executive vice president and chief strategy officer at Time Warner Cable. More -
CTAM Live: NESN’s Digital Dugout
By R. Thomas Umstead, November 10, 2008Multichannel News programming editor R. Thomas Umstead caught up with veteran NESN executive and current network president Sean McGrail to talk about the network’s evolution from a Boston Red Sox-heavy, events-only channel to a broad-based content service offering everything from sports reality shows to comedy. An edited transcript follows: More -
CTAM Live: Vudu Stocks 1,100 HD On-Demand Titles
By Todd Spangler, November 9, 2008Vudu, a startup that sells and rents movies via its Internet-connected set-top box, has boosted high-definition library to 1,100 on-demand titlesfor now, outdistancing any cable operator’s HD video-on-demand service. More -
CTAM Live: GrandTAM Winner: Tom Rutledge
By Multichannel News Staff, November 9, 2008In recognition of his time, talent and commitment to ensuring the future of cable through marketing, education and leadership, the Cable & Telecommunications Association for Marketing is honoring Rutledge as the 2008 GrandTAM award winner. More -
CTAM Live: RCN Adds Qubo To Its Dial
By Multi Channel News Staff, November 9, 2008RCN Corp. is adding a second Ion Media Networks channel in New York, Philadelphia and Washington, D.C. More
CTAM SUMMIT 2008
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