CTAM in New York
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CTAM In NY: 'X Factor' Scores For Fox, Affiliates On DemandMike Reynolds, October 7, 2011Fox's first foray into making a live reality series accessible on demand is paying dividends with viewers. More
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CTAM in NY: Cable Pipe is KingMike Farrell, October 7, 2011Cable operators are first and foremost infrastructure providers, not media companies, a fact that makes them supremely more attractive businesses, Sanford Bernstein cable and satellite analyst Craig Moffett said at the CTAM in NY conference here Thursday. More
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CTAM in NY: TBS, Conan Are ‘Top' In Mark Awardsby MCN Staff, October 6, 2011CTAM CEO Char Beales presented Turner Broadcasting with the "Top of the Mark Award" for the "Conan on TBS 2011 Launch" integrated campaign as the Cable & Telecommunications Association for Marketing celebrated 194 Mark Award winners. More
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CTAM in NY: On-Demand Movies To Generate $2 Billion In Sales In 2011Mike Reynolds, October 6, 2011When it comes to movies on demand, the more that are offered with more marketing support triggers more buys. More
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CTAM in NY: Briggs: SIRFs Will Be the "Face of Marketing"By Lindsay Rubino (Broadcasting & Cable), October 6, 2011Rex Briggs, founder and CEO, Marketing Evolution, wants marketers to go from merely measuring ROI to managing it. More
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CTAM in NY: Harvard's Piskorski: Marketers Are Using Facebook WrongBy Tim Baysinger (Broadcasting & Cable), October 6, 2011The online world allows for interaction that would not be as easy in the "offline" world, yet most marketers have no idea how to effectively use it. More
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CTAM in NY: In Network Brands, Let the Shows Do the TalkingBy Andrea Morabito (Broadcasting & Cable), October 6, 2011When it comes to the question of which came first, the show or the brand, the answer, expectedly, is not so clear-cut. More
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CTAM in NY: Comcast Eyes PlayStation, Wii, Roku And Connected TVsBy Todd Spangler, October 6, 2011
Comcast -- which is planning to deliver on-demand content through Microsoft's Xbox 360 around Christmas -- is also aiming to extend VOD to game consoles from Sony and Nintendo, as well as connected TVs and devices like the Roku set-top, Sam Schwartz, president of Comcast Converged Products, said on a panel here Thursday.
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CTAM in NY: How Sampling And Sweepstakes Can Boost VOD Buysby Kent Gibbons, October 6, 2011
Sending a fight fan on a free trip to Las Vegas for a big bout and offering the first 10 minutes of a video-on-demand movie for free to hook the viewer into buying -- those are among the tactics cable operators are using to pump up the pay portion of the VOD business.
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Outdoor Channel Adds New England Subs Via Xfinity TVMCN Staff, October 6, 2011Outdoor Channel has joined the broadly distributed Digital Preferred tier throughout New England communities served by Comcast as Sept. 29, the network said. More
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CTAM in NY: Chandra: More Distribution For Veria Living In ViewMike Reynolds, October 6, 2011Wellness proponent Veria Living may have changed its name and tagline, but executives remain confident that the network supporting healthy lifestyles will soon find more footing with U.S. distributors. More
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CTAM in NY: Univision Unit Customizes Marketing ApproachMike Reynolds, October 6, 2011Jennifer Ball said Univision Communications' new parternship unit will provide "marketing for distribution, not distribution marketing." More
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CTAM in NY: Showtime Wins Interactive TV ShowdownBy Todd Spangler, October 5, 2011
Showtime Networks' interactive TV app -- which lets subscribers order the premium network with one click of the remote -- won an audience vote as the best out of a field of five contenders in the "iTV Idol: Groundbreaking Applications" session here at CTAM In New York.
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CTAM in NY: Digital Ideal: 'A Trans Media Storyteller'Jon Lafayette, October 5, 2011Digital and social media have created new opportunities and new challenges for marketers and the companies they work for. More
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CTAM in NY: Segmentation Leads to SuccessMike Farrell, October 5, 2011Market segmentation is critical for both cable programmers and operators, but the way that segmentation is done can be the difference between a successful marketing campaign and one that falls short of expectations, according to a panel discussion at the CTAM in NY conference here Wednesday. More
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CTAM Names Cablevision's Hargis As Its ChairMCN Staff, October 5, 2011The Cable & Telecommunications Association for Marketing has named Cablevision Systems executive vice president of marketing and advertising Jon Hargis as its chair. More
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NAMIC Conference: In Targeting Social, Interests Trump EthnicityBy Todd Spangler, October 5, 2011For content owners and brands trying to connect with consumers via social media, matching up to their interests is more critical than their ethnic origins, speakers on a panel at the NAMIC Conference here said. More
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Hasbro, Discovery License Kids' Shows For AirlinesMCN Staff, October 5, 2011Hasbro Studios and Discovery Enterprises International have struck series of in-flight entertainment deals with seven major U.S. and international airlines as part of an expansion into non-theatrical entertainment. More
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NCTC Teams With Hallmark On ‘Countdown To Christmas' PromoMCN Staff, October 5, 2011Crown Media Family Networks is partnering with the National Cable Television Cooperative on a fourth-quarter marketing promotion for Hallmark Channel's "Countdown to Christmas" stunt. More
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USA Series Characters Join ‘SocialSamba' PlatformMCN Staff, October 5, 2011SocialSamba, the new social networking platform for scripted characters, has launched with initial customers including USA Network series Psych and Covert Affairs. More
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