• Comcast Eyes Hook-Ups

  By Todd Spangler, October 10, 2011
  Comcast — which is planning to deliver on-demand content through Microsoft’s Xbox 360 around Christmas — is also aiming to extend VOD to game consoles from Sony and Nintendo, as well as connected TVs and devices like the Roku set-top, Sam Schwartz, president of Comcast Converged Products, said on a CTAM in New York panel.  More

• Showtime Sees Interactive-TV Lift

  By Todd Spangler, October 10, 2011
  Showtime Networks’ interactive TV app — which lets subscribers order the premium network with one click of the remote — won an audience vote as the best out of a field of five contenders in the “iTV Idol: Groundbreaking Applications” session at CTAM in New York.  More

• Diversity Week Events Drew Crowd in N.Y.

  By Kent Gibbons, October 10, 2011
  Diversity Week events in New York City — the WICT Leadership Conference, the NAMIC Conference, the Walter Kaitz Foundation annual dinner, the ACC Forum and the CTAM in New York conference — seemed to observers to be well-attended. And the numbers bear out that impression.  More

• How to Reel In VOD Viewers

  By Kent Gibbons, October 10, 2011
  Sending fight fans on a free trip to Las Vegas before a big bout and offering the first 10 minutes of a video-ondemand movie for free to hook the viewer into buying — those are among the tactics cable operators are using to pump up the pay portion of the video-on-demand business.  More

• Smart Segmentation Breeds Success

  By Mike Farrell, October 10, 2011
  Market segmentation is critical for both cable programmers and operators, but the way that segmentation is done can be the difference between a successful marketing campaign and one that falls short of expectations, according to a panel discussion at the CTAM in New York conference.  More

• Networks: Let Your Shows Be Your Brand

  By Andrea Morabito, October 10, 2011
  When it comes to the question of which came first — the show or the brand — the answer is not so clear-cut.  More

• BBDO’s Lubars: TV Is Still Gold

  By Jon Lafayette, October 10, 2011
  Cable marketing execs came to hear a top advertising agency exec’s thoughts about the next big thing. Award-winning BBDO creative director David Lubars gave them an answer that was probably surprising, yet familiar.  More

• CTAM In NY: Diversity Week Events Drew Crowds

  by Kent Gibbons, October 7, 2011
  With the final numbers tallied, organizers were pleased by the turnout to Diversity Week events in New York City.  More

• CTAM in NY: Cable Has Unique Opportunity in Addressable Ads

  Mike Farrell, October 7, 2011
  New York - The cable industry is uniquely positioned to take advantage of its hyper-local presence to further advance the addressable advertising business, a panel of industry experts said at Friday's CTAM in NY closing general session.  More

• CTAM In NY: BBDO's Lubars: TV Is Still A Big Deal

  Jon Lafayette (Broadcasting & Cable), October 7, 2011
  Cable marketing execs came to hear a top advertising agency exec's thoughts about the next big thing. Award-winning BBDO chairman and chief creative officer David Lubars have them an answer that was probably surprising yet familiar.  More

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