Cable Show 2008

• New Reality For Old Nets

  by R. Thomas Umstead, October 17, 2009
  News Corp.’s decision to rebrand its Fox Reality Channel into a spinoff of National Geographic Channel continues a recent wave of media companies opting to rebrand smaller basic-cable services in their portfolios, maximizing the value of that TV shelf space.  More

• 2008 CABLE SHOW: ‘Battle of Bands’ Raises $300,000 For New Orleans

  By Kent Gibbons, May 21, 2008
  The Cable Show convention ended Tuesday night with a Battle of the Bands fundraiser that raised about $300,000 for charitable efforts to assist in the recovery of New Orleans, the National Cable mp; Telecommunications Association said.  More

• 2008 CABLE SHOW: Sports Nets Tout Value of Content; Ops Warn About Repercussions 

  By Linda Moss, May 20, 2008
  NEW ORLEANS—Several sport programmers Tuesday sang the praises of their content’s value, to passionate fans and as fodder for new-media platforms, while cable operators cautioned that spiraling prices have to be held in line.  More

• 2008 CABLE SHOW: Operators Must Balance Content, Services To Serve Diverse Audience: Panel

  By Kent Gibbons, May 20, 2008
  NEW ORLEANS—Cable operators realize they must have the right programming mix and marketing messages to reach Spanish-speaking and other multicultural communities—but face the continual challenge of balancing those opportunities with keeping pricing competitive and conserving bandwidth for other revenue targets.  More

• 2008 CABLE SHOW: Esser: Cox ‘On the Verge’ Of Advanced Ads

  By Todd Spangler, May 20, 2008
  NEW ORLEANS—Cox Communications president Pat Esser said the industry is poised to generate “material” revenue from interactive and addressable advertising formats in the next two years, and said his company is “on the verge” of bringing out such capabilities.  More

• 2008 CABLE SHOW: Bright House Ready To Target Broadcast-Only Homes

  By Ted Hearn, May 20, 2008
  NEW ORLEANSBright House Networks will try to lure broadcast-only homes to cable by aggressively marketing a package that consists of local TV signals, high-speed Internet access and digital phone service, the company's top official said Tuesday.  More

• 2008 CABLE SHOW: Perils Of Pricing Political Ads

  By Linda Haugsted, May 20, 2008
  NEW ORLEANSCable systems are overestimating the value of their ability to demographically segment ads, charging double or triple what the spots are worth, according to political strategist Brad Perseke.  More

• 2008 CABLE SHOW: Business Phone Service Signals Big Opportunity For Cable

  By Mike Farrell, May 20, 2008
  NEW ORLEANSBusiness telephone services represent a huge opportunity for cable companies, but operators were cautioned that the key to their success or failure will likely be customer service, according to a Tuesday panel discussion at the 2008 Cable Show.  More

• 2008 CABLE SHOW: Starz Aligns For More ‘Head Case’ Sessions

  By Mike Reynolds, May 20, 2008
  Production will begin in August on 10 installments of Starz's psychiatrist spoof Head Case , with the new episodes slated to bow in January.  More

• 2008 CABLE SHOW: Thomson Cooks Digital-To-Analog Cable Adapter

  By Todd Spangler, May 20, 2008
  NEW ORLEANSThomson is the latest vendor to climb into the digital-to-analog cable converter ring, with a simple box the company said will cost less than $40 to replicate an existing analog lineup.  More

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