Hispanic Television Summit 2010
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Hispanic TV Summit: The Rising Tide Of Hispanic InfluenceMarisa Guthrie (Broadcasting & Cable), September 29, 2010How do companies measure, market and program to the multifaceted Hispanic audience in the United States? Marketers and agencies can start by not treating the Hispanic market as a monolith but rather the diverse, bilingual and multiplatform consumers that they are. More
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Hispanic TV Summit: Levi's Pioneering Spirit Shaped Market EntryMike Reynolds, September 29, 2010In reaching out to the young, bicultural Hispanic community, Levi Strauss & Co. has adapted a pioneering spirit in more ways than one. More
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300 Executives To Meet At Hispanic Television SummitMike Reynolds, September 28, 2010More than 300 executives from the programming, distribution, research, marketing, advertising and agency communities will convene in Manhattan Wednesday at the eighth annual Hispanic Television Summit. More
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A Fighter With a Touch of GoldBy Laura Martinez, September 27, 2010
In the summer of 1993, during a 10-city press tour for the George Foreman-Tommy Morrison fight, HBO Sports executive Mark Taffet found himself chatting away on the train with heavyweight champion Foreman.
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Oscar De La Hoya’s New FightBy Ben Grossman (Broadcasting & Cable), September 27, 2010Just over two weeks ago, boxing’s heavyweight champion of the world fought and it was not even carried on live television in the U.S. So clearly, the sport needs a hero outside of the ring as badly as inside. And the man who may be right for the job has carried the sport once before: Oscar De La Hoya. More
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Cox's Maldonado To Deliver Keynote Speech At Hispanic Television SummitMike Reynolds, September 21, 2010Tony Maldonado, vice president acquisitions and marketing sciences at Cox Communications, has been added to the list of keynote speakers at the eight annual Hispanic Television Summit, presented by Multichannel News and B&C next week. More
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10 Reasons To Attend The Hispanic Television SummitMCN Staff, September 21, 2010Opportunities to enjoy Manhattan in early fall and meet and mingle with key industry executives notwithstanding, there are many reasons to attend the upcoming Eighth Annual Hispanic Television Summit, presented by Broadcasting & Cable and Multichannel News. More
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Hispanic Summit 2010 AgendaBy MCN Staff, September 4, 2010Check out the agenda for B&C/Multichannel's eighth annual Hispanic Summit Sept. 29 in NYC More
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