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NBCU Hispanics Unit Gets Multi-Platform State Farm Buy
by MCN Staff, September 12, 2011The Hispanics at NBCU initiative has landed a cross-platform buy, in English and in Spanish, from insurer State Farm. More -
400 Convened At Eighth Annual Hispanic Television Summit
MCN Staff, October 1, 2010More than 400 industry people attended the eighth annual Hispanic Television Summit, setting a new mark for the event. More -
Hispanic TV Summit: Consolidation Would Help Category, Dish's Mendiola Says
By Todd Spangler, September 30, 2010Smaller channels aimed at Hispanic audiences don't always have the resources to produce compelling content, and the quality of programming would improve if they joined forces, Dish Latino general manager Rubén Mendiola said. More -
Hispanic TV Summit: De La Hoya Honored With Lifetime Achievement Award
By Andrea Morabito -- Broadcasting & Cable, September 30, 2010B&C/MCN recognize ‘Golden Boy' for contributions to Hispanic TV More -
Hispanic TV Summit: Telemundo's Escobar -- Voices of Reason Never Needed More Than Now
By Michael Malone -- Broadcasting & Cable, September 30, 2010Urges Hispanic leaders to prove leadership among challenges facing Spanish-speaking community today More -
Hispanic TV Summit: Panel Says Compelling Content Still King
Mike Farrell, September 30, 2010Hispanic television networks can better differentiate themselves by providing compelling content, a panel of top programming executives said at the Multichannel News/Broadcasting & Cable Hispanic Television Summit here Wednesday. More -
Hispanic TV Summit: Maldonado: Know Your Market
Mike Farrell, September 30, 2010The key to marketing and providing cable services to the Hispanic community lies in understanding what parts of the market are changing and what are not, said Cox Communications vice president of acquisition and marketing sciences Tony Maldonado. More -
Hispanic TV Summit: Content, Communications Are Key To Attracting Subscribers
Andrea Morabito (Broadcasting & Cable), September 30, 2010Key pillars for connecting customers to Hispanic television not only involve having relevant products and services, but reacting to subscribers' needs by communicating the message in a way that is based on insights about their community. More -
Hispanic TV Summit: Ad Buys Go Beyond Univision
Michael Malone (Broadcasting & Cable), September 29, 2010The spirited session "Planning, Buying & Selling Media on Hispanic TV" might as well have been called "Where to Put Your Money Other Than Univision," quipped moderator Laura Martinez, and the panelists agreed More -
Hispanic TV Summit: P&G Follows Tried, True Rules To Reach Latinos
Mike Reynolds, September 29, 2010Some companies have only recently begun marketing to the burgeoning Hispanic community in the U.S. Then, there's Procter & Gamble. More
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Dick Van Dyke visits Disney Junior, VH1's Critics' Choice Awards and more events for the week of Feb. 6.Advertisement
