Hispanic Television Summit 2010

• NBCU Hispanics Unit Gets Multi-Platform State Farm Buy

  by MCN Staff, September 12, 2011
  The Hispanics at NBCU initiative has landed a cross-platform buy, in English and in Spanish, from insurer State Farm.  More

• 400 Convened At Eighth Annual Hispanic Television Summit

  MCN Staff, October 1, 2010
  More than 400 industry people attended the eighth annual Hispanic Television Summit, setting a new mark for the event.  More

• Hispanic TV Summit: Consolidation Would Help Category, Dish's Mendiola Says

  By Todd Spangler, September 30, 2010
  Smaller channels aimed at Hispanic audiences don't always have the resources to produce compelling content, and the quality of programming would improve if they joined forces, Dish Latino general manager Rubén Mendiola said.  More

• Hispanic TV Summit: De La Hoya Honored With Lifetime Achievement Award

  By Andrea Morabito -- Broadcasting & Cable, September 30, 2010
  B&C/MCN recognize ‘Golden Boy' for contributions to Hispanic TV  More

• Hispanic TV Summit: Telemundo's Escobar -- Voices of Reason Never Needed More Than Now

  By Michael Malone -- Broadcasting & Cable, September 30, 2010
  Urges Hispanic leaders to prove leadership among challenges facing Spanish-speaking community today  More

• Hispanic TV Summit: Panel Says Compelling Content Still King

  Mike Farrell, September 30, 2010
  Hispanic television networks can better differentiate themselves by providing compelling content, a panel of top programming executives said at the Multichannel News/Broadcasting & Cable Hispanic Television Summit here Wednesday.  More

• Hispanic TV Summit: Maldonado: Know Your Market

  Mike Farrell, September 30, 2010
  The key to marketing and providing cable services to the Hispanic community lies in understanding what parts of the market are changing and what are not, said Cox Communications vice president of acquisition and marketing sciences Tony Maldonado.  More

• Hispanic TV Summit: Content, Communications Are Key To Attracting Subscribers

  Andrea Morabito (Broadcasting & Cable), September 30, 2010
  Key pillars for connecting customers to Hispanic television not only involve having relevant products and services, but reacting to subscribers' needs by communicating the message in a way that is based on insights about their community.  More

• Hispanic TV Summit: Ad Buys Go Beyond Univision

  Michael Malone (Broadcasting & Cable), September 29, 2010
  The spirited session "Planning, Buying & Selling Media on Hispanic TV" might as well have been called "Where to Put Your Money Other Than Univision," quipped moderator Laura Martinez, and the panelists agreed  More

• Hispanic TV Summit: P&G Follows Tried, True Rules To Reach Latinos

  Mike Reynolds, September 29, 2010
  Some companies have only recently begun marketing to the burgeoning Hispanic community in the U.S. Then, there's Procter & Gamble.  More

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