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ESPN: Sponsors Scored With World Cup Cross-Platform Ads
By Jon Lafayette (Broadcasting & Cable), September 28, 2010
New research from ESPN conducted during the 2010 World Cup shows that multiplatform advertisers get better results than those that simply buy commercials on television. More
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Fox, ESPN Properties Roll Out Coverage Of 2010-11 Barclays Premier League
Mike Reynolds, August 13, 2010
The Barclays Premier League kicks off its 2010-11 season this weekend with Fox and ESPN properties poised to provide coverage on an array of platforms. More
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Boccucci, Larsen Round Out ACA's Board Of Directors
Mike Reynolds, July 30, 2010American Cable Association has added two more members to its board of directors. More -
ACA Fetes Five With Awards At Independent Show
Mike Reynolds, July 28, 2010The American Cable Association handed out five awards at the fifth annual Independent Show . More -
ACA Re-elects Friedman, Bruder
John Eggerton, July 27, 2010The American Cable Association has re-elected Steve Friedman as chairman and James Bruder as vice chairman. More -
‘Video Is Dead', Analyst Laura Martin Declares
by Kent Gibbons, July 27, 2010
Sound-bite machine Laura Martin is still urging independent cable operators to protect their businesses against rapacious content providers. More
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Rural Telcos Seek More Time To Vet Comcast/NBCU Filing
John Eggerton, July 27, 2010A rural telco coalition has joined the American Cable Association and others in asking the FCC for more time to respond to Comcast's June 21, 599-page response to petitions to deny its joint venture with NBCU. More -
Motorola Will Host Switched Digital Video For Small Ops
By Todd Spangler, July 26, 2010Motorola is pitching a way to make switched digital video affordable for smaller operators. More -
ACA Chairman: Comcast/NBCU Would Have More Power Than Any Company Deserves
John Eggerton, July 26, 2010Talking to a roomful of small and medium-sized cable operators, American Cable Association chairman Steve Friedman said it was time for the discrimination against smaller operators to stop, including arguing that a Comcast/NBCU merger has more clout "than any one company deserves." More -
CMC Takes HITS To Multiple Conditional-Access Systems
By Todd Spangler, July 26, 2010Comcast Media Center debuted HITS Central, a centralized headend management solution that lets smaller cable operators deploy customer-premises equipment without having to run multiple conditional-access management systems. More
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