Top Stories
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USA Pins 'WWE Monday Night Raw' Extension Through 2014Mike Reynolds, November 16, 2009
World Wrestling Entertainment and USA Network have finalized a four-year renewal that will keep Monday Night Raw on the service through fall 2014.
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NFL Network COO Williams: Progress Made, But Distribution Holes RemainMike Reynolds, November 12, 2009
NFL Network kicks off its eight-game primetime slate tonight with a significantly larger distribution lineup, but a number of key holdouts remain off its roster.
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CIMM: Too Soon To Tell About Set-Top Data StandardsBy Todd Spangler, November 11, 2009
It's too early to determine whether the Coalition for Innovative Media Measurement should specify standards for how set-top box data is collected and described, said Colleen Fahey Rush, MTV Networks executive vice president of strategic insights and research.
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Ad Council, IAVA Launch New PSAs For Veteran Support EffortJohn Eggerton, November 11, 2009The Ad Council and the Iraq and Afghanistan Veterans of America have launched a series of new public service announcements for its veteran support effort. More
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ESPN Tallies Cable's Second Most-Watched Telecast In 2009Mike Reynolds, November 10, 2009ESPN's coverage of the Pittsburgh Steelers' 28-10 win over the Denver Broncos last night tackled the second-most viewers on cable this year. More
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Characters, Affiliates, Students Will Unite With USA Network, Brokaw In DCMike Reynolds, November 10, 2009USA Network wants characters to unite in DC in early December. More
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'Mad Men's Third-Season Finale Marks Substantial Viewer, Demo GainsMike Reynolds, November 9, 2009There were major developments in the Draper household and at Sterling Cooper in the third-season finale of AMC's Emmy Award-winning series Mad Men and dramatic increases in viewers to boot. More
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KLAS Files Response Denying Allegations Made In Auto Sale Coverage ComplaintJohn Eggerton, November 9, 2009As the station promised, KLAS-TV has filed a response at the FCC strongly denying allegations it covered an auto dealer liquidation sale in its newscast in exchange for an ad flight from the dealership More
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History Touts 'Pawn Stars' Through Sponsorship Of Pacquiao-Cotto PPV BoutMike Reynolds, November 9, 2009History is taking marketing to the mat to promote the new season of its Pawn Stars series More
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OMD, CBS Vision Team Up On Marketing, Research CenterJohn Eggerton, November 9, 2009Omnicom's OMD media agency is partnering with CBS Vision's Television City Research center in Las Vegas in a venture being branded as Communications Lab @ OMD. OMD said it would help shift audience research from "siloed and synthetic" to "integrated and organic." More
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'Hunt. Fish. Feed.' Begins Second Tour In Las Vegas This JanuaryMike Reynolds, November 9, 2009Sportsman Channel and Safari Club International Foundation's Sportsmen Against Hunger will embark a 10-month "Hunt. Fish Feed Tour," with a an assist from a trio of cable operators. More
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Networks Hint At Ad-Sales Reboundby Mike Farrell, November 7, 2009The third-quarter financial reporting season kicked off last week, and early results are hinting that the cable advertising market may be starting to bounce back. More
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Ratings Real With Fifth Season Of Bravo's 'Orange County'MCN Staff, November 8, 2009Bravo's Orange County blondes are back with a Nielsen bounce. More
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HGTV Builds With 'First-Time Home Buyers' BlockMCN Staff, November 7, 2009HGTV continues to connect with viewers interested in first home purchases. More
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Cover Story: Laughing MattersBy R. Thomas Umstead, November 7, 2009
After years of focusing on original dramas, cable networks are launching a slate of several half-hour, live-action, adult-targeted sitcoms — a genre the broadcast networks had curtailed in recent seasons.
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A&E To Debut Jacksons Reality SeriesThomas Umstead, November 6, 2009
A&E will debut in December its much-discussed reality series The Jacksons: A Family Dynasty, focusing on the famous musical Jackson clan.
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USA Locks Up Syndication Rights To 'NCIS: Los Angeles'Mike Reynolds, November 6, 2009
USA Network, already benefiting from the syndicated presence of NCIS, has garnered the rights to its spin-off.
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Cable's top network has secured exclusive off-network rights to the NCIS: Los Angeles from CBS Television Distribution.
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NBCU Proffers Multifaceted Affiliate Campaign Behind Winter OlympicsMike Reynolds, November 5, 2009NBC Universal is going all in on a multiplatform affiliate marketing campaign in support of the Vancouver Olympics. More
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YES Connects With Post-Game Coverage Of Yankees' World Series TriumphMike Reynolds, November 5, 2009Many New York Yankees fans couldn't get enough last night, as YES's post-game coverage of the team's 27th World Series title played big in the Big Apple. More
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NAI Unveils Beta Version of "Opt-Out Protector"John Eggerton, November 5, 2009The Network Advertising Initiative, a coalition of online marketers, Thursday released a beta version of its "opt-out protector." More
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