The Marketing Of TV & Entertainment Services
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Rentrak Gets Purchase Data From MasterCardJon Lafayette (Broadcasting & Cable), May 23, 2012Rentrak has made a deal with MasterCard that will allow the two companies to combine TV viewing data with retail transactions in order to give advertisers a better understanding of consumer behavior. More
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Community Connections Are Key Part of NESN's PlaybookMike Reynolds, May 22, 2012
When it comes to charitable work and volunteerism, it's game on for regional sports network NESN and its 150 employees.
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Cartoon Network Slates Affiliate-Backed ‘Move It Movement Tour'by MCN Staff, May 22, 2012
Cartoon Network has laid out plans for its third annual "Move It Movement Tour," a summer campaign targeting youth 6-14, in partnership with the President's Council on Fitness, Sports & Nutrition and in support of First Lady Michelle Obama's Let's Move! initiative.
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Cable Show 2012: Comcast To Unleash Free Phone Calling Over Wi-FiBy Todd Spangler, May 22, 2012
Looking to give subscribers a new reason to not drop home-phone service, Comcast is enhancing its Xfinity Voice service to allow free calls over Wi-Fi and other wireless data networks using mobile devices or PCs.
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Comcast Spotlight Forms Advanced-Ad Unit, Teams With SMGxBy Todd Spangler, May 22, 2012Comcast Spotlight, the ad sales division of Comcast, has created Comcast Media 360 (CM 360), a new business unit focused on delivering targeted, interactive and cross-platform advertising capabilities. More
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Number Cruncher
By Mike Farrell, May 21, 2012Todd Juenger officially joined Sanford Bernstein as its newest media analyst in March, and he has already made an impact. More
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Cable Show 2012: Booth BlueprintsMCN Staff, May 20, 2012A compendium of some of the celebrity appearances and happenings at select exhibitors' booths during Cable Show 2012. More
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Facebook IPO Poses Questions for Media CompaniesGeorge Winslow (Broadcasting & Cable), May 18, 2012
In a development that could have an important long-term impact on the online video, mobile and TV landscape, Facebook wrapped up the third biggest IPO in history Friday, with its share price opening with an 11% pop from the $38 IPO price and then settling back to $38.37 at close. That would value the company at over $100 billion.
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Cable Show 2012: Riggins Kicks Off Sportsman Channel Relationship by Hosting Outreach Event SundayMike Reynolds, May 18, 2012As his first official play as a member of the Sportsman Channel team, NFL Hall of Famer John Riggins will help host the network's outreach initiative in Boston this Sunday in conjunction with The Cable Show. More
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Oxygen Orders Second Season of 'Best Ink'Tim Baysinger (Broadcasting & Cable), May 17, 2012Oxygen Media has ordered a second season of its tattoo competition series Best Ink, which will premiere later this year. More
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Cable Show 2012: CSG Pushes One-To-One Messaging System For MSOsBy Todd Spangler, May 17, 2012Cable operators typically have always communicated only with one person in the household -- the person who's name is on the bill -- but CSG Systems International says MSOs must evolve to a more sophisticated approach that tailors offers and promos to individuals instead. More
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Social TV Twice As Popular For Live Vs. Time-Shifted Viewing: StudyBy Todd Spangler, May 17, 2012Social TV features are twice as likely to be used during live broadcasts than time-shifted viewing, according to a study by Viacom Media Networks -- highlighting the opportunity for TV networks to use social media drive live tune-in. More
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Upfronts 2012: MundoFox Looks to Break the Hispanic Network MoldTim Baysinger, May 16, 2012MundoFox -- the upcoming Hispanic broadcast network from Fox International Channels and RCN Television Group -- is looking to break the mold established by nets like Univision and Telemundo. More
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Comcast Skypes Onto TV In 10 MarketsBy Todd Spangler, May 16, 2012
Comcast this week is launching Skype on Xfinity, a new HD video calling service priced at $9.95 per month, in 10 markets including Boston, Seattle, Chicago and Atlanta.
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Upfronts 2012: Discovery en Español to Premiere Original Game ShowLindsay Rubino (Broadcasting & Cable), May 15, 2012Discovery U.S. Hispanic, which comprises both Discovery en Español and Discovery Familia, announced its upcoming programming slate that includes its first-ever original game show on Tuesday at its upfront event in New York. More
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Republicans Want More ‘Answers' from FCC on LightSquaredJohn Eggerton, May 15, 2012In the wake of news that LightSquared had filed for Chapter 11 bankruptcy Monday, the Republican leadership on the House Energy & Commerce Committee called for more "answers" from the FCC on the conditional waiver it granted the company. More
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Cox Falls, FiOS Rises On ACSI's TV Customer-Satisfaction SurveyBy Todd Spangler, May 15, 2012Cox Communications, which historically has beaten cable peers in customer satisfaction, saw its rating drop 6% in the past year on the American Customer Satisfaction Index (ACSI) survey. More
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Best Buy Founder Richard Schulze Steps Down as ChairmanGeorge Winslow (Broadcasting & Cable), May 14, 2012The probe into "inappropriate conduct" by former CEO Brian Dunn, led to the announcement Monday that Best Buy's founder and its largest shareholder Richard Schulze will leave his post of as chairman next month at the company's annual meeting. More
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Food Network Serves Up New Apps By R. Thomas Umstead, May 14, 2012Food Network is looking to satisfy viewer appetites with two new apps, offered on Apple’s iTunes online store, that extend the viewer’s experience with the network’s popular programming beyond the boob tube. More
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SNY Predicts Ad Sales Prospects From UConn Pact By Mike Reynolds, May 14, 2012SNY’s rights deal for UConn women's basketball games should provide local ad sales opportunities for distributors. More
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