The Marketing Of TV & Entertainment Services
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Cable Commercial Prices Rose Faster Than Broadcast during 2011's Last Three QuartersJon Lafayette (Broadcasting & Cable), February 7, 2012Price increases for primetime commercials on cable outpaced those on the Big Four broadcast networks during the second, third and fourth quarter of 2011.
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Super Bowl XLVI's Elite Performance: A U.S. Record 111.3 Million ViewersMike Reynolds, February 6, 2012
Just as the New York Giants pulled out a last-minute victory over the New England Patriots, NBC's telecast of Super Bowl XVLI eked out a narrow win to become the most-watched television program in U.S. history.
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Fox on TopBy Mike Reynolds, February 6, 2012
A look behind Fox News Channel's 10-year reign as the No. 1 network in cable news
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Colbert PAC Concentrates on Creative
By John Eggerton and Kent Gibbons, February 6, 2012Political ads produced by Steven Colbert’s Americans for a Better Tomorrow, Tomorrow Super PAC are clearly all about the creative, though that is all that’s clear in the Colbert Super PAC world, which is now attacking Colbert’s own mock candidacy. More
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Survey: Cable Is a
Political Dynamo By Todd Spangler, February 6, 2012Want to sway voters? Buy an ad on cable TV. More
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UFC Pumps Up Fuel TV By Mike Reynolds, February 6, 2012Fuel TV is being fueled by the UFC. More
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Cable Ad Growth Expected to Dip in Q4 By Mike Farrell, February 6, 2012Cable-network advertising revenue is expected to rise at a slower pace in the fourth quarter, bogged down by sports lockouts and ratings glitches at some networks, off-setting the double-digit increases of their peers. More
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New Congress Focuses on Online Privacy By John Eggerton, February 6, 2012It didn’t take long for the online privacy issue to heat up in the new session of Congress. More
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Viacom: Ad Sales Up (Not Counting Nick) By Mike Farrell, February 6, 2012Viacom CEO Philippe Dauman told analysts the programming giant is working hard to rectify its 3% decline in domestic ad sales in the fiscal first quarter, which was due in part to a ratings dropoff at its flagship Nickelodeon kids’ network. More
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Time Warner Cable Looks to 'Enjoy Better' Branding with Super Bowl CommercialMike Reynolds, February 2, 2012Time Warner Cable is backing its ‘Enjoy Better' brand platform with local buys in the Super Bowl as part of a multimedia campaign, which includes a consumer sweepstakes and is valued at some $80 million. More
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Star Factor: Q&A with Bill O'ReillyMike Reynolds, February 4, 2012
Bill O'Reilly, in a recent interview with Multichannel News online editor Mike Reynolds, looks back at what has made the The O'Reilly Factor cable news' top show since March 2001 and a TV icon, Fox News Channel's perch atop the cable news sector for the past decade, what lies ahead with the presidential election, and his TV future.
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Super Bowl XLVI Could Draw Record 115 Million Viewers: Horizon Media's AdgateMike Reynolds, February 4, 2012
NBC's coverage of Super Bowl XLVI may set a new American TV audience record on Sunday.
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MSG Remains Dark on Time Warner Cable as Negotiating Stalemate ContinuesMike Reynolds, February 3, 2012Now more than a month into dispute that has resulted in a disconnect, there doesn't appear to be much light in the license fee tunnel for MSG and MSG Plus with Time Warner Cable. More
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'Swamp People' Turns Market Area Into NYC Marshby Kent Gibbons, February 3, 2012
Stars of History hit series Swamp People will be patroling a corner of New York City's Chelsea Market, where a veritable pop-up flooded forest is promoting Louisiana tourism and the show's Feb. 9 return.
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SecondScreen to Power Synch Apps for Super BowlGeorge Winslow (Broadcasting & Cable), February 3, 2012As advertisers increasingly look to tablets and mobile devices as a way to offer additional information and pitches to consumers, SecondScreen Networks will be working with three advertisers from this year's Super Bowl to offer additional rich media ads for iPad, iPhone and online users. More
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Hill: Google Has More Explaining to DoJohn Eggerton, February 3, 2012Look for Google to be invited to testify at a House subcommittee hearing on online privacy in the near future after one key legislator expressed concerns its new privacy policy is not ready for primetime. More
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Cable TV's a Political Dynamo: SurveyBy Todd Spangler, February 3, 2012Want to sway voters? Buy an ad on cable TV. That's the takeaway from a survey -- sponsored by the Cabletelevision Advertising Bureau -- finding that about two-thirds of voters prefer cable to broadcast for news and information on local candidates and issues. More
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Operators Lukewarm On USPS '2nd Ounce Free' OfferBy Todd Spangler, February 3, 2012The U.S. Postal Service, desperate for revenue, is trying to encourage more businesses to send direct-mail first-class by letting them send 2-ounce letters for the rate of a 1-ounce mailing -- an offer cable, satellite and telco operators are greeting with a collective shrug. More
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Gingrich Campaign Continues Media Bashing to Solicit BucksJohn Eggerton, February 2, 2012Newt Gingrich's campaign continued to hammer on the media as a campaign strategy, specifically relative to fund-raising. More
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'Ice Pilots' Docu-Series Joins Weather Channel LineupLindsay Rubino (Broadcasting & Cable), February 2, 2012The Weather Channel announced Thursday that new docu-series Ice Pilots will join its primetime lineup, premiering March 5. More
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