The Marketing Of TV & Entertainment Services
Multichannel.com is the site of record for how video and interactive programming get marketed to customers of multimedia services.
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Armstrong Along For The Ride With Versus Tour De France Coverage
Mike Reynolds, July 4, 2009
Versus begins its coverage of the Tour De France July 4 with an old friend competing again in the world's most famous bicycle race. More
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Outdoor Channel Inks Partnership Pact With Fly Fishing Film Tour
Mike Reynolds, July 2, 2009Outdoor Channel has hooked a deal to become an official partner for the Fly Fishing Film Tour, the annual event series that premieres the nation's top independent outdoor and fishing features. More -
Jackson Death Draws Record Viewers
by R. Thomas Umstead, July 2, 2009
The untimely death of Michael Jackson spurred a viewership frenzy for several cable networks paying tribute to the King of Pop. More
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Ad Industry Backs Form of Opt-In For Behavioral Ads
John Eggerton, July 2, 2009Major advertisers and their agencies have agreed to give Web surfers more control over behavioral advertising. They also say that control should apply to ads serviced by the Google's and Yahoo!'s of the world, as well as ISPs. More -
CableLabs Issues Ad Specs For Canoe
Todd Spangler, July 1, 2009
CableLabs has issued a set of four specifications for managing advanced-advertising campaigns executed through Canoe Ventures across multiple operators. More
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Arbitron's Portable People Meters May Be Under Investigation
John Eggerton, July 1, 2009Arbitron's Portable People Meters have become the center of a lot of attention in legislative and regulatory circles lately. There are reports that the House Oversight and Government Reform Committee plans to investigate the meters in light of ongoing allegations that they underreport minority viewing. More -
Brazil-U.S. Match Nets U.S. Men's Team' Largest Non-World Cup Audience
Mike Reynolds, July 1, 2009ESPN's coverage of the 2009 Confederations Cup final Sunday was the most-watched non-FIFA World Cup match showcasing the U.S. men's national team in network history. More -
MTV Gives Birth To Second Season Of '16 And Pregnant'
Mike Reynolds, July 1, 2009Three episodes in, MTV has ordered a second season of iunscripted series 16 and Pregnant. More -
Oxygen Nets Premiere Record With 'Dance Your Ass Off'
Thomas Umstead, June 30, 2009A record number of Oxygen viewers tuned in last night to see several overweight people dance their asses off. More -
Big Week For Cable Shows
R. Thomas Umstead, June 30, 2009What a week for cable programming viewership performances. More
News from the Web
Google, AOL, Yahoo and Microsoft To US: Don't Tread On Me
Source: www.businessinsider.com
Date: 17 hours 34 minutes 18 seconds ago.Volkswagen tries to lift car industry gloom with Morecambe and Wise ad
Source: www.guardian.co.uk
Date: 17 hours 36 minutes 50 seconds ago.OMMA Magazine: Digital Transition: Going Hyper Local
Source: www.mediapost.com
Date: 07-02-2009 19:52:06 GMTOnline Advertisers Pledge Transparency on Tracking
Source: news.digitaltrends.com
Date: 07-02-2009 18:00:00 GMTPoll: TV Ads Most Helpful; Web Banners Most Ignored
Source: seekingalpha.com
Date: 07-02-2009 16:36:19 GMT
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Reynolds' Rap
July 01, 2009
Play It Again In 2010
The U.S. men’s national team made its presence known at the Confederations...
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Reynolds' Rap
June 18, 2009
Bethpage Black: We Hardly Knew Ye
Here’s one for the 19th hole. Except, in this case, we never got out....
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Reynolds' Rap
June 18, 2009
Postseason (Viewer) Appreciation
On the eve of the Open at Bethpage and with Wimbledon about to serve up its...
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Reynolds' Rap
June 15, 2009
Kobe's Work Is Done -- For Now
Kobe doesn’t have any more work to do on the court — at the moment....
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Rest in peace Billy. Heartfelt condolences to his family and friends. We will...
Quigley Spargus– 7/2/2009 12:16:45 PM EDT
in response to Billy Mays Dead At 50As a custom manufacturer of products in China and working with a lot of inventors...
Anya Feinberg– 6/29/2009 10:17:26 AM EDT
in response to Billy Mays Dead At 50His show was the only good one left on Discovery. Seemed like a great...
Ron– 6/29/2009 8:21:20 AM EDT
in response to Billy Mays Dead At 50my prayers go out to billys family, he will be missed, he was so..happy and...
jesse– 6/28/2009 10:51:02 PM EDT
in response to Billy Mays Dead At 50
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