• Obama Announces Creation Of Childhood Obesity Task Force

  John Eggerton, February 9, 2010
  President Obama Tuesday (Feb. 9) announced the creation of a childhood obesity task force and gave it 90 days to come up with an action plan and "a generation" to solve the problem through a "coordinated federal response."  More

• Clutter Cutting Into TV Ads' Effectiveness: Forrester, ANA Survey

  John Eggerton, February 8, 2010
  According to a joint survey of more than 100 advertisers conducted by Forrester and the Association of National Advertisers, virtually all said the TV industry needs new and better measurement that extends beyond frequency to ratings for individual commercials.  More

• Station Revenues Down $5.5 Billion From 2006-09: SNL Kagan

  John Eggerton, February 8, 2010
  Between 2006 and 2009, TV station revenues fell over $5.5 billion, according to a new report from SNL Kagan, from $24.6 billion to under $19 billion.  More

• Comcast Rebrand: to Xfinity and Beyond

  by Mike Farrell, February 6, 2010
  Comcast is launching a massive rebranding campaign Feb. 12 to reflect the changing technological and consumer landscape, attaching the Xfinity name to its entire product line and its platforms.  More

• Rentrak Expands Dish Deal To Track TV Viewers

  By Todd Spangler, February 8, 2010
  Rentrak reached a deal with Dish Network to commercially integrate data from the satellite operator's set-top boxes into the TV Essentials audience measurement service, bringing its sample size to more than 15 million satellite, cable and telco set-tops nationwide.  More

• NFL Network, ESPN Kick Off Their Countdowns To Super Bowl XLIV  

  Mike Reynolds, February 7, 2010
  After two weeks of hype and scrutiny, the kickoff for Super Bowl XLIV finally will arrive about 6:25 (ET), but there are plenty of ways to get even more of your fill about the Indianapolis Colts and New Orleans Saints until then.  More

• Turner Sports Posts Up Different Marketing Tactics Behind NBA All-Star Game

  Thomas Umstead, February 6, 2010
  Turner Sports will look to take its marketing shots for TNT's Feb. 14 NBA All-Star Game telecast outside the sports media arc to avoid a very cluttered marketplace due to promotion for the Super Bowl, the launch of the Winter Olympics and the Daytona 500.  More

• Winkler Joins Cast Of USA's 'Royal Pains'

  Mike Reynolds, February 6, 2010
  Henry Winkler will have a recurring role in the 18-episode sophomore season of USA drama Royal Pains.  More

• Beginning Feb. 12, Comcast's Xfinity Reaches Into 11 Markets

  Mike Farrell, February 5, 2010
  Looking to become ingrained within the changing technological and consumer landscapes, Comcast's major rebranding initiative begins Feb. 12, when the cable giant affixes the Xfinity moniker to its entire product line and diverse platforms.  More

• Cable Looks To Mine LAS Green From Vancouver

  Mike Reynolds, February 5, 2010
  The athletes' preferred colors are gold, silver and bronze, but local ad sales executives have their sights set on Olympic green.  More

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