Special Reports
-
Interactive TV: Alive and KickingBy Tim Baysinger, March 5, 2012New York — Canoe Ventures’ recent shuttering of its interactive-TV advertising business is not the death knell to the ITV industry that everyone fears it is. In fact, it may even propel the industry forward. More
-
Addressable Ads Still Face HurdlesBy Andrea Morabito, March 5, 2012New York — With the majority of marketers wanting to target their advertisers in an age of increasing viewer fragmentation, panelists at last week’s Multichannel News/B&C Advanced Advertising event addressed the question of “Mass vs. Individual — Which Really Sells Better?” More
-
Dynamic Ads
Show PotentialBy Mike Farrell, March 5, 2012New York — Free video on demand, by far the most popular on-demand service for most cable operators, has largely missed the advanced-advertising boat. More
-
‘Let’s Move’ Theme Resonates With ProgrammersBy David Tanklefsky, March 5, 2012In an effort to combat the startling numbers around childhood obesity in the U.S., first lady Michelle Obama has not just launched the comprehensive “Let’s Move” campaign, but she’s also shown that she’s not afraid to shine on the small screen in order to promote the cause. More
-
Comcast’s Jenckes Bullish on VOD, ITVBy Mike Reynolds, March 5, 2012New York — Canoe’s interactive television advertising business may have tipped over, but Comcast — and the cable industry — will continue to motor ahead in the interactive TV waters. More
-
Nominations Sought For '40 Under 40' Reportby Kent Gibbons, February 29, 2012Multichannel News is seeking nominations for cable, programming and technology executives to appear in the 2012 class of "40 Under 40." More
-
Cutthroat CooksBy R. Thomas Umstead, February 27, 2012There’s heat in the kitchen, but no one wants to get out. More
-
What’s on Tap: The Spring 2012 CollectionBy MCN Staff, February 27, 2012The following is a list of upcoming original cable programming from Feb. 27 through May 31, 2012. “Original programming” means brand-new premieres, no acquired shows or fare available via broadcast TV, home video or in movie theaters. More
-
Tracking the Multiscreen OlympicsBy Todd Spangler, February 20, 2012Once again, NBCUniversal is looking at the Olympic Games as a gigantic Petri dish for media research. More
-
TiVo Crunches AT&T U-verse Set-Top DataBy Todd Spangler, February 20, 2012TiVo has entered into a licensing agreement with AT&T AdWorks, the telco’s advertising unit, to incorporate anonymous data from U-Verse TV subscribers into TiVo’s audience measurement and research products. More
-
Bad Girls Do Good for Home Shopping NetsBy Linda Moss, February 20, 2012Fans of MTV’s hit Jersey Shore know who “Crocodilly” is. More
-
Networks Are Going Where the Action Is
By David Tanklefsky, February 13, 2012
While the religious shows of yesteryear were often a repository of sermons and Sunday services, today’s programmers are seeing the value of diversified content, particularly on their Web and mobile platforms.
More
-
Broadcasters in BlackBy R. Thomas Umstead, February 13, 2012
African-American viewers recently had a chance to relive soul singer Al Green’s 1972 performance from the culture defining dance and music show Soul Train, part of a hastily developed, seven-hour marathon of the series in tribute to the show’s producer and creator Don Cornelius.
More
-
Can’t Tell the Players Without a ScorecardBy Kevin T. Czerwinski, February 6, 2012With the thirst for roundthe- clock coverage of sports — at the professional, collegiate and even high-school levels — the rise of the regional sports network continues apace. More
-
Tightrope WalkerBy Janet Stilson, January 30, 2012Ask Rebecca Glashow’s boss what her title should really be, and he’s likely to say, “chief tightrope walker.” To JB Perrette, Discovery Communications’ chief digital officer, that’s a far more accurate title than the one she has: senior vice president of digital-media distribution. More
-
Dynamic DealmakerBy Kent Gibbons, January 30, 2012Imagine being a top distribution executive, negotiating deals for a stable of cable networks generating $2 billion in annual revenue from affiliates. More
-
Campfire GirlBy Stuart Miller, January 30, 2012When Michelle Vicary was a girl in Southern California, her family would gather around the television to watch one of the only three networks. More
-
Data DriverBy K Neel, January 30, 2012It didn’t take long for Gemma Toner to realize she wanted to be actively involved in a company’s operations rather than an observer of activity after the fact. More
-
Course ChangerBy Mike Farrell, January 30, 2012If there is a theme that runs through Suddenlink Communications executive vice president and chief fi nancial offi cer Mary Meduski’s nearly 25-year career in cable, it could be, when you see a fork in the road, take it. More
-
Multiplatform MavenBy Stuart Miller, January 30, 2012Kellie Grutko likes technology but is far from an early adopter. More
Advertisement
Advertisement