2010-10-05 23:30:35 MDTTV Upfronts Watch|News and analysis on the cable industry's annual upfront advertising market from Multichannel News.upfronts, upfront week, fall primetime schedules, sweeps, television network executives, tv upfront, media planning, advertisers, commercial airtime, turner broadcasting, nbc universal, mtv networks, mtvn, fox cable, lifetime television, hallmark channel, national geographic channel, media vest, horizon media, discovery networks, usa networks, a&e network, scripps networks, david levy, steve madala, hank close, bruce lefkowitz, debbie richman, bill abbot, richard goldfarb, ed getner, aaron cohen, cabletelevision advertising bureau, tv cable, media buying, upfront television ad saleschannelMore,ind_707Cable's Upfront TrifectaSeptember 13, 2010Mike ReynoldsThe final tally for cable's upfront for the 2010-11 TV season was a strong one as the medium notched its best performance ever during the annual Madison Avenue bazaar./article/456958-Cable_s_Upfront_Trifecta.phpNoCable Upfronts 2010: ESPN: 2011 Is Year Of QBMay 18, 2010Mike ReynoldsAs futbol is about to take much of center stage for ESPN properties next month, quarterback, the most important player in American football, will be under more of the microscope than usual in 2011./article/452822-Cable_Upfronts_2010_ESPN_2011_Is_Year_Of_QB.phpNoUpfronts 2010: ‘Grey's' Remake, Lovesick Network Bosses On Telemundo SlateMay 13, 2010Michael Malone (Broadcasting & Cable)Telemundo presented a batch of new programs and strategic developments, with the Spanish-language network stressing that the 2010 Census' findings will show just how substantial a presence the Hispanic community has in the U.S/article/452607-Upfronts_2010_Grey_s_Remake_Lovesick_Network_Bosses_On_Telemundo_Slate.phpNo2010 Cable Upfronts: TruTV: Returning RealityApril 27, 2010Mike ReynoldsTruTV has renewed a baker's dozen of series, including a sophomore run of <em>Conspiracy Theory with Jesse Ventur</em>a, and new projects from Reveille and Ashton Kutcher./article/451962-2010_Cable_Upfronts_TruTV_Returning_Reality.phpNoCable Upfronts 2010: FX Eyeing Broader ReachApril 7, 2010Alex Weprin (Broadcasting & Cable)FX, a brand built on edgy programs with complex, dark protagonists like those in The Shield and Nip/Tuck, is changing gears and moving more mainstream in a bid to add viewers and advertisers./article/451181-Cable_Upfronts_2010_FX_Eyeing_Broader_Reach.phpNoUnivision To Unfold Upfront May 20April 6, 2010MCN StaffUnivision Communications will hold its 2010 upfront presentation at Jazz at Lincoln Center on May 20 at 3 p.m. (ET).<br />/article/451151-Univision_To_Unfold_Upfront_May_20.phpNoGoogle's Bouchier Schaefer Joins 'B&C' Upfront EventApril 2, 2010MCN StaffErin Bouchier Schaefer, video advertising business lead, Google, has joined <em>B&C</em>'s upfront event "The Agency Perspective," April 6 at New York's Roosevelt Hotel./article/450980-Google_s_Bouchier_Schaefer_Joins_B_C_Upfront_Event.phpNo2010 Upfronts: Bravo To Add Fifth Original Programming NightMarch 10, 2010Mike ReynoldsBravo, looking to build on its continuing Nielsen momentum, will add a fifth night of original fare as it looks to buttress its programming base by 20% overall in 2010./article/449977-2010_Upfronts_Bravo_To_Add_Fifth_Original_Programming_Night.phpNoTruth Be Told: TruTV To Hold Upfront April 27March 5, 2010Mike ReynoldsTruTV has set its 2010 upfront presentation to advertisers for April 27 in Manhattan./article/449768-Truth_Be_Told_TruTV_To_Hold_Upfront_April_27.phpNoV-me's Advertisers On The RiseSeptember 16, 2009by Laura MartinezFour months into the 2009-10 upfront selling season, Spanish-language network V-me is reporting a 35% jump in its sponsor ranks./article/354282-V_me_s_Advertisers_On_The_Rise.phpV-MeV-Me/photo/155/155008-V_Me_79x53.gif7953NoMTVN Upfront Almost Done: DaumanJuly 28, 2009Claire AtkinsonViacom's MTV Networks unit is almost complete with its upfront, according to Viacom President and CEO Philippe Dauman, speaking on a conference call with analysts Tuesday to report second-quarter earnings./article/316596-MTVN_Upfront_Almost_Done_Dauman.phpNoUpfronts 2009: V-me Mixes In Short-, Long-Form FareMay 25, 2009Mike ReynoldsTwo-year-old V-me unveiled a diverse slate of programming additions to its schedule during its upfront presentation to advertisers./article/263699-Upfronts_2009_V_me_Mixes_In_Short_Long_Form_Fare.phpNoUpfronts 2009: Univision To Present World Cup In HDMay 24, 2009Mike ReynoldsSpanish-language media giant Univision Communications Inc. will be kicking it hard with the 2010 FIFA World Cup from South Africa./article/263695-Upfronts_2009_Univision_To_Present_World_Cup_In_HD.phpNoUpfronts 2009: Specials Abound On Discovery En EspanolMay 24, 2009Mike ReynoldsDiscovery en Espanol, looking to continue its momentum with adults 18 to 49, will bring a diverse lot of specials and series, new and returning alike, to TV and other screens during the 2009-10 season./article/263697-Upfronts_2009_Specials_Abound_On_Discovery_En_Espanol.phpNoUpfronts 2009: For Fox Sports en Español It's More FutbolMay 20, 2009Mike ReynoldsFox Sports en Español will gear up for futbol biggest event with over 1500 hours of live and premiere soccer match coverage in 2010./article/233067-Upfronts_2009_For_Fox_Sports_en_Espanol_It_s_More_Futbol.phpNoUpfronts 2009: Spielberg, Kevin James Developing Turner ShowsMay 20, 2009Alex Weprin (Broadcasting & Cable)Turner Entertainment Networks pulled back the curtain on the programs in development at TNT, TBS and TruTV Wednesday./article/233165-Upfronts_2009_Spielberg_Kevin_James_Developing_Turner_Shows.phpNoUpfronts 2009: ESPNU, ESPN360.com Expand DistributionMay 19, 2009Mike ReynoldsNew York -- ESPN held its upfront presentation to advertisers and distribution deals for its college network and broadband service broke out./article/232956-Upfronts_2009_ESPNU_ESPN360_com_Expand_Distribution.phpNoUpfronts 2009: Telemundo Hopes to Ride Ratings, Hispanic GrowthMay 18, 2009Kent GibbonsTelemundo heads into the upfront ad-sales auction optimistically, riding growing ratings and a focus on originally produced programming that can be tailored to advertisers' needs in marketing to the growing U.S. Hispanic audience, officials said at a presentation to reporters here today.<p> </p>/article/232888-Upfronts_2009_Telemundo_Hopes_to_Ride_Ratings_Hispanic_Growth.phpNoDiscovery CFO: Q2 Ad Sales FlatMay 18, 2009by Mike FarrellDiscovery Communications CFO Brad Singer told an audience at an industry conference Monday that second-quarter advertising growth should be flat./article/232868-Discovery_CFO_Q2_Ad_Sales_Flat.phpDCI logoDCI logo/photo/107/107614-DCI_logo_79x27.jpg7927NoA&E Unwraps 'Real-Life Dramas’May 16, 2009by R. Thomas UmsteadOne year after a brand repositioning, A&E Network will look to hammer home its “real-life drama” message with the return of its popular scripted series The Cleaner, as well as the development of several new scripted drama shows. The network will also fortify its unscripted roster with nine returning shows and seven new entries as part of its 2009-10 upfront programming slate, ac.../article/232687-A_E_Unwraps_Real_Life_Dramas_.phpNoUpfronts 2009: A&E Bolsters Ranks With Seven New ShowsMay 13, 2009Multichannel News StaffA&E Network, while looking to add new scripted series alongside <em>The Cleaner</em>, has fortified its unscripted roster with nine returning shows and seven new entries./article/232322-Upfronts_2009_A_E_Bolsters_Ranks_With_Seven_New_Shows.phpBratt160Bratt160/photo/75/75997-Bratt160_60x79.jpg6079NoBio Goes Beyond 'Biography' With New ShowsMay 11, 2009by R. Thomas UmsteadBio will continue to expand its programming lineup beyond celebrity biography shows with a new batch of series, as well as the return of several signature network shows as part of its upfront slate for 2009-10./article/231918-Bio_Goes_Beyond_Biography_With_New_Shows.phpNoUpfronts 2009: CAB Pens Pitch LetterMay 11, 2009Mike ReynoldsWith the broadcast presentations set for next week and the upfront selling season drawing nigh, the Cabletelevision Advertising Bureau has reminded procurement and purchasing executives at the top 50 U.S. TV advertisers that cable's the way to go./article/231942-Upfronts_2009_CAB_Pens_Pitch_Letter.phpNoUpfronts 2009: Discovery's Zaslav Says Market's Hard to GaugeMay 4, 2009by Kent GibbonsRatings gains led to an uptick in domestic advertising revenue at Discovery Communications in the first quarter but the company is in "cautious optimism" mode as to the ad-sales upfront as buyers still aren't tipping their hands./article/231348-Upfronts_2009_Discovery_s_Zaslav_Says_Market_s_Hard_to_Gauge.phpDavidZaslavDavidZaslav/photo/83/83375-DavidZaslav_79x75.jpg7975NoViacom's Dauman: Ad Market StabilizingApril 30, 2009Mike FarrellViacom CEO Philippe Dauman told analysts on a conference call Thursday that the sharp declines in the advertising market are beginning to level off, but stopped short of predicting an imminent recovery./article/230952-Viacom_s_Dauman_Ad_Market_Stabilizing.phpNoUpfronts 2009: MTV Bolsters Series SlateApril 28, 2009Alex WeprinMTV has given series orders to nine new shows, and is bringing back five for new seasons, including fresh installments of The Hills./article/210249-Upfronts_2009_MTV_Bolsters_Series_Slate.phpNoCable TV Upfronts 2009: Food Expands MenuApril 24, 2009Mike ReynoldsFood Network, heading into the upfront selling season, is like a successful restaurant tinkering with its menu, still presenting the delectables it's famous for, while sprinkling in some new appetizers and entrees./article/209867-Cable_TV_Upfronts_2009_Food_Expands_Menu.phpFood Network's Sandra LeeFood Network's Sandra Lee/photo/104/104383-Food_Network_s_Sandra_Lee_67x79.jpg6779NoCable TV Upfronts 2009: BET Fortifies Family FareApril 23, 2009Thomas UmsteadBlack Entertainment Television is planning to unveil more than just a new network at its upfront presentation this evening./article/209860-Cable_TV_Upfronts_2009_BET_Fortifies_Family_Fare.phpMoNique joins BET for talkerMoNique joins BET for talker/photo/104/104377-MoNique_joins_BET_for_talker__57x79.jpg5779NoCable TV Upfronts 2009: Discovery en Español Touts Data, Earth Day FareApril 22, 2009by Laura MartinezOn the heels of reporting historic ratings growth, Discovery en Español is using the ongoing upfront season to provide advertisers with data revealing new insights on Spanish-language audiences in the U.S./article/209657-Cable_TV_Upfronts_2009_Discovery_en_Espanol_Touts_Data_Earth_Day_Fare.phpNoCable TV Upfronts 2009: Runway Comes Out Of 'The Ether'April 21, 2009Marisa Guthrie (Broadcasting & Cable)With the legal wrangling over <em>Project Runway</em> resolved in Lifetime's favor, the network can now get down to the business of polishing the brand and building on the buzz already generated by the saga of the top-rated cable reality show./article/209698-Cable_TV_Upfronts_2009_Runway_Comes_Out_Of_The_Ether_.phpNoCable TV Upfronts 2009: Oxygen Breathes Multiplatform, MerchandisingApril 15, 2009Marisa Guthrie (Broadcasting & Cable)Multiplatform marketing and merchandising was the focus at Oxygen's upfront presentation to reporters on Wednesday./article/196338-Cable_TV_Upfronts_2009_Oxygen_Breathes_Multiplatform_Merchandising.phpNoCable TV Upfronts 2009: Bravo Delves Into ScriptedApril 14, 2009by Marisa Guthrie (Broadcasting & Cable)Bravo, which has built its brand on docusoaps and reality competition shows, is developing two scripted series./article/196226-Cable_TV_Upfronts_2009_Bravo_Delves_Into_Scripted.phpTop ChefTop Chef/photo/92/92220-Top_Chef_62x79.jpg6279NoCable TV Upfronts 2009: CNN Cites Reach EdgeApril 13, 2009Mike ReynoldsAlready six weeks into the process, Greg D'Alba, executive vice president and COO of CNN Ad Sales, and his team still have miles to go before they wrap up their customized upfront presentations to advertising agencies/article/196048-Cable_TV_Upfronts_2009_CNN_Cites_Reach_Edge.phpNoCable TV Upfronts 2009: Discovery Owns Up To OWN ProgrammingApril 2, 2009David Tanklefsky (Broadcasting & Cable)While the full network launch schedule of the Oprah Winfrey Network won't be announced until later this year, OWN CEO Christina Norman says the network's programming will be built around three big ideas having to do with "living your best life."/article/191200-Cable_TV_Upfronts_2009_Discovery_Owns_Up_To_OWN_Programming.phpNoCable TV Upfronts 2009: Hallmark Movie Channel Positive About Original ShortsMarch 26, 2009Mike ReynoldsHallmark Movie Channel's initial push into original programming will start small./article/190758-Cable_TV_Upfronts_2009_Hallmark_Movie_Channel_Positive_About_Original_Shorts.phpNoCable TV Upfronts 2009: Ion Readying A Dozen TelepicsMarch 25, 2009Michael MaloneLooking to leverage its considerable real estate, Ion Television will produce a dozen original telefilms annually, with its first set for holiday 2009./article/190698-Cable_TV_Upfronts_2009_Ion_Readying_A_Dozen_Telepics.phpNoCable TV Upfronts 2009: Cartoon Goes Off Animated ScriptMarch 25, 2009Alex WeprinCartoon Network is boosting its live-action fare and expanding into unscripted alternative programming in an attempt to woo a slightly older -- and potentially more affluent -- new crowd./article/190675-Cable_TV_Upfronts_2009_Cartoon_Goes_Off_Animated_Script.phpNoCable TV Upfronts 2009: Hallmark Channel Looks To Hold The LineMarch 24, 2009Mike ReynoldsHallmark Channel, continuing to push its family-friendly telefilm fare and attendant brand positioning, is cautiously optimistic about the 2009-10 upfront advertising season./article/190622-Cable_TV_Upfronts_2009_Hallmark_Channel_Looks_To_Hold_The_Line.phpHallmark ChannelHallmark Channel/photo/89/89966-Hallmark_Channel_79x67.jpg7967NoHispanic Networks Weigh Upfront OptionsMarch 21, 2009by Laura MartínezWith the announcement this week that Univision will forgo a fancy upfront presentation in New York in favor of targeted meetings in key Hispanic markets, other smaller networks are expected to follow suit. But while several players are still weighing their options, V-me and Fox Sports en Español are sticking to their annual New York City events./article/190296-Hispanic_Networks_Weigh_Upfront_Options.phpNoDauman Encouraged By Kids' UpfrontMarch 18, 2009Mike FarrellViacom CEO Philippe Dauman told an audience at an industry conference here Wednesday that despite the recession, the advertising market is beginning to show signs of recovery./article/190290-Dauman_Encouraged_By_Kids_Upfront.phpViacom CEO Phillipe DaumanViacom CEO Phillipe Dauman/photo/89/89823-Viacom_CEO_Phillipe_Dauman_77x79.jpg7779NoWE Readies Seven Reality Series For 2009March 18, 2009Thomas UmsteadArmed with a new tagline and strong 2008 ratings performances, WE TV will launch seven new reality series in 2009 targeted to its young, female core audience./article/190260-WE_Readies_Seven_Reality_Series_For_2009.phpNo'SpongeBob’ Turns 10March 14, 2009by R. Thomas UmsteadNickelodeon will celebrate the 10th anniversary of its undersea animated star <em>SpongeBob SquarePants</em> with a documentary and a month-long merchandising run in Wal-Mart stores./article/189955-_SpongeBob_Turns_10.phpNoBBC America's Upfront Sales Pitch: Our Viewers Have Money to SpendMarch 13, 2009Kent GibbonsBBC America's pitch to ad buyers starts with this message: "Our viewers have more money to spend in this economy."/article/189938-BBC_America_s_Upfront_Sales_Pitch_Our_Viewers_Have_Money_to_Spend.phpBBCA's MistressesBBCA's Mistresses/photo/89/89575-BBCA_s_Mistresses__79x53.jpg7953NoUpfronts 2009: Nickelodeon Touts “Global Force of Fun”March 12, 2009By Marisa Guthrie -- Broadcasting & CableTeen-and-toon networks unveil new Michael Eisner series, TEENick and Nick Jr. rebrands/article/189869-Upfronts_2009_Nickelodeon_Touts_Global_Force_of_Fun_.phpNoCablevision To Aim Ads At 500,000 SubscribersMarch 4, 2009By Todd SpanglerCablevision Systems announced it will expand its addressable-advertising capabilities to be able to deliver TV spots based on an individual subscriber's demographic data to some 500,000 households across the New York metro area this summer./article/189454-Cablevision_To_Aim_Ads_At_500_000_Subscribers.phpNoNat Geo Keeps Ad Base From Shrinking Despite Tough TimesMarch 4, 2009Mike ReynoldsAmazon headshrinkers, monster sharks, a prehistoric crocodile and Nero's Rome are just some of the topics on tap for exploration at National Geographic Channel for the 2009-10 TV season./article/189455-Nat_Geo_Keeps_Ad_Base_From_Shrinking_Despite_Tough_Times.phpNoRainbow To Offer ITV Ads At UpfrontsMarch 3, 2009By Todd SpanglerCablevision Systems and its Rainbow Media programming division said they will offer interactive advertising products and applications to media buyers during this year's upfronts, apparently the first time ITV technology has been incorporated into the upfront selling process./article/189422-Rainbow_To_Offer_ITV_Ads_At_Upfronts.phpAMC's Mad MenAMC's Mad Men/photo/89/89331-AMC_s_Mad_Men_79x52.jpg7952NoBewkes Believes In Turner's Upfront ProspectsMarch 3, 2009Claire AtkinsonTime Warner chairman and CEO Jeff Bewkes is bullish on Turner's prospects during the upfront advertising selling season./article/189429-Bewkes_Believes_In_Turner_s_Upfront_Prospects.phpNoScripps: We Fit the TimesFebruary 22, 2009by Kent GibbonsScripps Networks officials, heading into upfront presentations with ad buyers, are highlighting their shows’ relevance to viewers in tough economic times./article/174582-Scripps_We_Fit_the_Times.phpNoLOWDOWN ON THE UPFRONT: Shakira Shakes Univision's StageMay 14, 2008By Laura MartinezNEW YORK--Univision Communications Wednesday kicked off its upfront presentation to advertisers with an opening number from Broadway’s In the Heights and closed with an energized mini-concert by Colombian superstar Shakira./article/133247-LOWDOWN_ON_THE_UPFRONT_Shakira_Shakes_Univision_s_Stage.phpNoLOWDOWN ON THE UPFRONT: Turner Puts TV In ContextMay 14, 2008By R. Thomas UmsteadTurner Entertainment Networks will look to provide advertisers more value for its commercials by juxtaposing messages with scenes drawn from its library of movies and TV series as part of its “TVinContext” initiative./article/133240-LOWDOWN_ON_THE_UPFRONT_Turner_Puts_TV_In_Context.phpNoLOWDOWN ON THE UPFRONT: 'SportsCenter' MomentMay 13, 2008By Mike ReynoldsNEW YORK--ESPN’s presentation to advertisers, appropriately enough, was billed as SportsCenter “Upfront Edition,” as the big news coming out of the event was that the network's flagship show will go live from 6 a.m. to 3 p.m., beginning Aug. 11./article/133227-LOWDOWN_ON_THE_UPFRONT_SportsCenter_Moment.phpNoMONITOR: Upfront UndoneMay 3, 2008By Linda HaugstedCable-network ad-sales executives are bullish about the current selling season. They predict strong revenue growth in spite of national economic woes and due in part to soft ratings for their broadcast-network competitors. But some ad-agency executives say the prevailing sentiment of the upfront period may be better characterized as “Curb Your Enthusiasm.”/article/133115-MONITOR_Upfront_Undone.phpNoLOWDOWN ON THE UPFRONT: They Might Be GiantsApril 25, 2008By Mike ReynoldsNEW YORK—NFL Network sought to capitalize on a homefield advantage during its upfront presentation to advertisers at Roseland Ballroom Thursday night./article/132999-LOWDOWN_ON_THE_UPFRONT_They_Might_Be_Giants.phpNoCable Rules Primetime Midterm Marks: CABApril 20, 2008By Mike Reynoldsit’s been all cable with key demos in primetime during the 2007-08 TV season, according to a Cabletelevision Advertising Bureau analysis./article/132948-Cable_Rules_Primetime_Midterm_Marks_CAB.phpNoLOWDOWN ON THE UPFRONT: COMPLETE AD SALES SEASON COVERAGEApril 20, 2008By Multichannel News Staff/article/81125-LOWDOWN_ON_THE_UPFRONT_COMPLETE_AD_SALES_SEASON_COVERAGE.phpNoLOWDOWN ON THE UPFRONT: Scripps Serves Diverse MenuApril 9, 2008By Mike ReynoldsNew York--Proffering myriad ways for brands to affix themselves to its various on-air, online and digital properties, Scripps Networks executives also talked up the "thousands of hours" of new shows and specials, plus returning series at its upfront presentation to advertisers here Tuesday./article/132790-LOWDOWN_ON_THE_UPFRONT_Scripps_Serves_Diverse_Menu.phpNoLOWDOWN ON THE UPFRONT: Scripps Eyes EngagementApril 8, 2008By Mike ReynoldsScripps Network executive vice president of advertising sales Steve Gigliotti says the C3 metric is only the beginning of higher accountability levels for TV advertising, but he has his sights sets on viewer engagement as a means to perhaps drive some upfront deals./article/82078-LOWDOWN_ON_THE_UPFRONT_Scripps_Eyes_Engagement.phpNoLOWDOWN ON THE UPFRONT: AETN's InvitationApril 5, 2008By Multichannel News StaffA&E TV Networks has slated its upfront presentation to advertisers for April 28 in Manhattan/article/132753-LOWDOWN_ON_THE_UPFRONT_AETN_s_Invitation.phpNoLOWDOWN ON THE UPFRONT: Hallmark Eyes $250 Million In 2008 Ad SalesMarch 26, 2008By Mike ReynoldsNEW YORK--Encouraged by continual ratings improvement, the growing buying power of its Baby-Boomer audience and a vastly expanded slate of its bread-and-butter telefilms, Hallmark Channel is eyeing a 20% run-up in advertising sales for 2008./article/132576-LOWDOWN_ON_THE_UPFRONT_Hallmark_Eyes_250_Million_In_2008_Ad_Sales.phpNoLOWDOWN ON THE UPFRONT: ‘Caprica’ On Sci-Fi’s Launch PadMarch 18, 2008By R. Thomas UmsteadA Battlestar Galactica prequel and a remake on the classic tale Alice In Wonderland are part of Sci Fi Channel’s slate of upcoming programming, the network announced Tuesday night at its upfront presentation to advertisers here./article/132475-LOWDOWN_ON_THE_UPFRONT_Caprica_On_Sci_Fi_s_Launch_Pad.phpNoLOWDOWN ON THE UPFRONT: Nick Tunes InMarch 13, 2008By R. Thomas UmsteadNickelodeon is hoping to build on several ratings breakout hits in 2008, with the launch later this year of new original movies, as well as scripted animated and series projects./article/132418-LOWDOWN_ON_THE_UPFRONT_Nick_Tunes_In.phpNoDiscovery, Starcom USA Take Upfront Minute-by-MinuteJune 19, 2007By Mike ReynoldsDiscovery Communications broke the seal on its upfront, inking a deal with media agency Starcom USA./article/129450-Discovery_Starcom_USA_Take_Upfront_Minute_by_Minute.phpNoION Sets Upfront PresentationMarch 28, 2007By Linda MossION Television plans to offer a sneak peek of some of the original programming RHI Entertainment will be providing for it during an upfront presentation in May./article/128420-ION_Sets_Upfront_Presentation.phpNoUpfront Season Starts with OxygenJanuary 23, 2007By Mike ReynoldsNew York -- Oxygen Media tipped off the advertising-upfront-presentation season here Tuesday morning./article/127579-Upfront_Season_Starts_with_Oxygen.phpNo
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