News and analysis on the cable industry's annual upfront advertising market from Multichannel News.
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V-me's Advertisers On The Rise
by Laura Martinez, September 16, 2009
Four months into the 2009-10 upfront selling season, Spanish-language network V-me is reporting a 35% jump in its sponsor ranks. More
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MTVN Upfront Almost Done: Dauman
Claire Atkinson, July 28, 2009Viacom's MTV Networks unit is almost complete with its upfront, according to Viacom President and CEO Philippe Dauman, speaking on a conference call with analysts Tuesday to report second-quarter earnings. More -
Upfronts 2009: V-me Mixes In Short-, Long-Form Fare
Mike Reynolds, May 25, 2009Two-year-old V-me unveiled a diverse slate of programming additions to its schedule during its upfront presentation to advertisers. More -
Upfronts 2009: Univision To Present World Cup In HD
Mike Reynolds, May 24, 2009Spanish-language media giant Univision Communications Inc. will be kicking it hard with the 2010 FIFA World Cup from South Africa. More -
Upfronts 2009: Specials Abound On Discovery En Espanol
Mike Reynolds, May 24, 2009Discovery en Espanol, looking to continue its momentum with adults 18 to 49, will bring a diverse lot of specials and series, new and returning alike, to TV and other screens during the 2009-10 season. More -
Upfronts 2009: For Fox Sports en Español It's More Futbol
Mike Reynolds, May 20, 2009Fox Sports en Español will gear up for futbol biggest event with over 1500 hours of live and premiere soccer match coverage in 2010. More -
Upfronts 2009: Spielberg, Kevin James Developing Turner Shows
Alex Weprin (Broadcasting & Cable), May 20, 2009Turner Entertainment Networks pulled back the curtain on the programs in development at TNT, TBS and TruTV Wednesday. More -
Upfronts 2009: ESPNU, ESPN360.com Expand Distribution
Mike Reynolds, May 19, 2009New York -- ESPN held its upfront presentation to advertisers and distribution deals for its college network and broadband service broke out. More -
Upfronts 2009: Telemundo Hopes to Ride Ratings, Hispanic Growth
Kent Gibbons, May 18, 2009New York — Telemundo heads into the upfront ad-sales auction optimistically, riding growing ratings and a focus on originally produced programming that can be tailored to advertisers' needs in marketing to the growing U.S. Hispanic audience, officials said at a presentation to reporters here today.
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Discovery CFO: Q2 Ad Sales Flat
by Mike Farrell, May 18, 2009
Discovery Communications CFO Brad Singer told an audience at an industry conference Monday that second-quarter advertising growth should be flat. More
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