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News and analysis on the cable industry's annual upfront advertising market from Multichannel News.

  • Cable's Upfront Trifecta

    Mike Reynolds, September 13, 2010
    The final tally for cable's upfront for the 2010-11 TV season was a strong one as the medium notched its best performance ever during the annual Madison Avenue bazaar.  More
  • Cable Upfronts 2010: ESPN: 2011 Is Year Of QB

    Mike Reynolds, May 18, 2010
    New York — As futbol is about to take much of center stage for ESPN properties next month, quarterback, the most important player in American football, will be under more of the microscope than usual in 2011.  More
  • Upfronts 2010: ‘Grey's' Remake, Lovesick Network Bosses On Telemundo Slate

    Michael Malone (Broadcasting & Cable), May 13, 2010
    New York — Telemundo presented a batch of new programs and strategic developments, with the Spanish-language network stressing that the 2010 Census' findings will show just how substantial a presence the Hispanic community has in the U.S  More
  • 2010 Cable Upfronts: TruTV: Returning Reality

    Mike Reynolds, April 27, 2010
    TruTV has renewed a baker's dozen of series, including a sophomore run of Conspiracy Theory with Jesse Ventura, and new projects from Reveille and Ashton Kutcher.  More
  • Cable Upfronts 2010: FX Eyeing Broader Reach

    Alex Weprin (Broadcasting & Cable), April 7, 2010
    FX, a brand built on edgy programs with complex, dark protagonists like those in The Shield and Nip/Tuck, is changing gears and moving more mainstream in a bid to add viewers and advertisers.  More
  • Univision To Unfold Upfront May 20

    MCN Staff, April 6, 2010
    Univision Communications will hold its 2010 upfront presentation at Jazz at Lincoln Center on May 20 at 3 p.m. (ET).
      More
  • Google's Bouchier Schaefer Joins 'B&C' Upfront Event

    MCN Staff, April 2, 2010
    Erin Bouchier Schaefer, video advertising business lead, Google, has joined B&C's upfront event "The Agency Perspective," April 6 at New York's Roosevelt Hotel.  More
  • 2010 Upfronts: Bravo To Add Fifth Original Programming Night

    Mike Reynolds, March 10, 2010
    Bravo, looking to build on its continuing Nielsen momentum, will add a fifth night of original fare as it looks to buttress its programming base by 20% overall in 2010.  More
  • Truth Be Told: TruTV To Hold Upfront April 27

    Mike Reynolds, March 5, 2010
    TruTV has set its 2010 upfront presentation to advertisers for April 27 in Manhattan.  More
  • V-me's Advertisers On The Rise

    by Laura Martinez, September 16, 2009
    V-Me Four months into the 2009-10 upfront selling season, Spanish-language network V-me is reporting a 35% jump in its sponsor ranks.  More

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Mike Reynolds
May 17, 2010
800-Pound Peacocks and Gorillas
Walking up to the Hilton on Avenue of the Americas, NBC had an armada of painted...
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