Google To Auction Some Ads For Hallmark By Todd Spangler - 12/03/2008
Crown Media Holding’s Hallmark Channel and Google announced an agreement that will allow advertisers to buy advertising time on the network and the Hallmark Movie Channel through the Google TV Ads auction platform program starting in early 2009.
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OnScreen Media Summit: Branded Content's Risks and Rewards By Joel Topcik - 12/02/2008
New York—Even in a recession, branded entertainment can offer advertisers new opportunities and greater return on investment—if they are willing to work closely with content creators and relinquish a bit of control.
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OnScreen Media Summit: YouTube’s Hoffner: Monetization is Coming By Alex Weprin - 12/02/2008
New York—YouTube director of content partnerships Jordan Hoffner outlined the Google owned video site’s plans to monetize its content during a keynote at the Broadcasting & Cable/Multichannel News OnScreen Media Summit Tuesday.
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OnScreen Media Summit 12/02/2008
New York -- Coverage from the first B&C-Multichannel News OnScreen Media Summit, the Dec. 2 event touching on financial, measurement, advertising, carriage and streaming content topics shaping the industry’s financial fortunes.
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Comcast Spotlight Promotes Lucido By Larry Barrett - 12/02/2008
Comcast Spotlight Tuesday named Teresa Lucido as the senior director of sales for all spot cable and advanced media advertising in Michigan.
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BIT RATE Todd Spangler, Technology Editor, Multichannel News December 2, 2008 Canoe: Rowing As Fast As They Can
New York -- David Verklin, his hyper-enthusiasm apparently still unchecked, sa... More
BIT RATE Todd Spangler, Technology Editor, Multichannel News November 18, 2008 Chowing on Advanced-Advertising Dog Food
Who will be the most aggressive marketers taking advantage of cable's set-top-addre... More
BIT RATE Todd Spangler, Technology Editor, Multichannel News September 9, 2008 The Trouble With Set-Top Data
Set-top data, to some, is an untapped gold mine of information.
Instea... More
Cable Hall of Fame Six cable industry leaders were inducted into the Cable Hall of Fame last week during a ceremony held in conjunction with The Cable Center’s Cable Days at the Colorado Convention Center in Denver.
History Wraps Up NYC Subway To promote the third season of its hit series ‘Cities of the Underworld,’ History executed the first-ever full advertising wrap of the exterior and interior of a New York City subway car.
DCI Rings In Debut on NASDAQ Exchange Discovery Communications executives and several on-air personalities from across Discovery’s networks rang the opening bell at the NASDAQ stock exchange to commemorate the first day of trading as a public company.
