TBS Hot Corner to Debut on MLB.com By Jason Braff - 08/06/2007
In an effort to create more excitement and better ratings for the slumping Major League Baseball postseason, TBS announced the September launch of a new broadband channel that will be featured on MLB.com.
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Nike Interactive Ad Campaign Runs on Dish By Linda Moss - 08/06/2007
Nike Monday debuted a “Quick Is Deadly” integrated marketing campaign for its “ZOOM” footwear line that includes interactive ads, which will be available to EchoStar Communications’ Dish Network customers who have DVR receivers.
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ARF Launches Online Research Initiative By Linda Moss - 08/06/2007
The Advertising Research Foundation is creating an Online Research Quality Council to develop a set of standards for research buyers and sellers to follow.
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Weather.com Revamps Online Video Player 08/05/2007
The Weather Channel Interactive redesigned its Internet video player -- dubbed Blue Box -- with the aim of making video content easier to navigate and providing more advertising real estate.
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Tech Takeways From D.C. By Leslie Ellis - 08/06/2007
Two topics caught my attention at the recent CTAM Summit in Washington, D.C. — one for its conversational omnipresence, in sessions and hallways, and the other for its ramifications on all who call themselves broadband providers. Did anyone else note the rising buzz around the two words “advanced advertising?” Maybe not quite as buzzy as “the bundle” was a few year...
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DaveSpin Dave Cohen, , July 25, 2007 Downwardly Mobile
Tuesday was a pretty bloody day for fledgling mobile-TV companies -- well, for those ... More
BIT RATE Todd Spangler, Technology Editor, Multichannel News July 23, 2007 NBCU-Fox JV: Help Wanted
The NBC Universal-News Corp. joint venture may have a CEO -- the heretofore anon... More
BIT RATE Todd Spangler, Technology Editor, Multichannel News July 20, 2007 Moto's Cable Guy Now a Wireless Guy Too
Dan Moloney has probably done a bit of reading up on WiMax and CDMA lately. Not to me... More
BIT RATE Todd Spangler, Technology Editor, Multichannel News July 16, 2007 YouTube Gets YouTubed
Copy first, ask questions later: Looks like YouTube is about to get a taste of its ow... More
Cable Hall of Fame Six cable industry leaders were inducted into the Cable Hall of Fame last week during a ceremony held in conjunction with The Cable Center’s Cable Days at the Colorado Convention Center in Denver.
History Wraps Up NYC Subway To promote the third season of its hit series ‘Cities of the Underworld,’ History executed the first-ever full advertising wrap of the exterior and interior of a New York City subway car.
DCI Rings In Debut on NASDAQ Exchange Discovery Communications executives and several on-air personalities from across Discovery’s networks rang the opening bell at the NASDAQ stock exchange to commemorate the first day of trading as a public company.
