Bravo Upfront

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Bravo Upfront

At the event were, left to right: Susan Malfa, SVP of ad sales for Bravo and Oxygen; Lisa Hsia, Bravo’s SVP of new media and digital strategy; Lauren Zalaznick, president of Bravo Media and Oxygen Media; Colicchio; and Frances Berwick, Bravo's EVP and GM.

Lauren Zalaznick, president of Bravo Media and Oxygen Media, was among those who gathered at the network’s upfront breakfast at Craft, the restaurant owned by Top Chef’s Tom Colicchio.

Susan Malfa, senior vice president of ad sales for Bravo and Oxygen, gives reporters the network’s pitch on how Bravo’s viewers are “Affluencers,” or rich and influential.

Lauren Zalaznick, president of Bravo Media and Oxygen Media, declined to comment on the defection of the network’s hit show, Project Runway, to Lifetime in the fall.

Bravo’s roster of new programs includes, straight from the heart of the Garden State, The Real Housewives of New Jersey, according to Frances Berwick, Bravo’s executive vice president and general manager. She showed preliminary footage of that and other s

Lisa Hsia, Bravo’s senior vice president of new media and digital strategy, talked about the network’s plans to put an “L-Bar” on-screen, where it can ask viewers questions and advertisers can seek feedback.