PEOPLE

ARBITRON

Derrik Dennis has joined Arbitron Mobile as director
of sales. He comes from The Nielsen Co., where he was
product director of the telecom practice.

CABLEU

Industry research firm CableU has elevated Marion
Hamilton to head of analytics and insights. She was a
media consultant to the company.

ENTERTAINMENT STUDIOS

Mark DeVitre was named executive vice president and
general counsel at Entertainment Studios. He comes
from Warner Bros. Domestic Television Distribution,
where he was senior VP, business affairs.

GOLF CHANNEL

Andrew Fleming advanced to vice president, business
development and senior counsel at Golf Channel.

Also, Praveeta Singh was promoted to senior director,
marketing and promotions.

HOFF

Hoff Productions has named Ross Greenberg as director,
development in Los Angeles. He comes from
10x10 Entertainment, where he was director of development.

Also, Alex Hoff was named development producer in
Washington, D.C. He was an associate producer at Hoff
and a political strategist and fundraiser.

MUNDOFOX

Javier Szerman has joined MundoFox as vice president,
content development. He had been executive director,
content development at Fox International Channels Latin
America.

NAT GEO CHANNELS

Franklin Walker was named vice president of legal and
business affairs at National Geographic Channels. He
had been working with the programmer on a freelance
basis.

NBCUNIVERSAL

NBCUniversal Domestic Television Distribution has
added Valerie Schaer in the role of executive vice
president, creative affairs. She comes from Harpo Productions,
where she was executive VP, creative development.

NICKELODEON

Julie McKenzie was named senior vice president, apparel,
accessories & home at Nickelodeon Consumer
Products. She was SVP, sales at licensed intimate apparel
manufacturer Richard Leeds International.

OXYGEN

Tricia Espinosa was elevated to vice president, program
planning, scheduling and acquisitions at Oxygen. She
had been senior director, program planning.

SHOWTIME

Brian Swarth was named vice president, group director,
digital services at Showtime Networks. He comes
from Zemoga, where he was managing director, digital
client strategy.

TELEMUNDO

Telemundo Media has named Mari Garcia-Marquez
as executive producer of its morning show, Levántate.
She had been a project manager of the 10th anniversary
celebration of Al Rojo Vivo.

20TH CENTURY

FOX
Evan Scheffel advanced to senior vice president,
worldwide pay television and subscription videoon-
demand at 20th Century Fox Television Distribution.
He had served as VP, worldwide pay television
distribution.

UNIVISION

David Beck has been named vice president and general
manager of social media at Univision Communications.
He had been VP, strategic initiatives for the
Office of the CEO at Univision.

WEATHER

The Weather Channel Cos. has tapped George Callard
as general counsel. He had been senior VP, legal and
business affairs.

DID YOU KNOW? Mark DeVitre is a former
SVP of operations for FX and GM of Fox Movie
Channel.

DID YOU KNOW? Mari Garcia-Marquez
was a senior executive producer at Univision,
where she spearheaded the creation and
execution of morning show Despierta
America.