Marketing

Cord Cutters Want Their History, Nat Geo Shows

Beta Research Finds 36% of Subs Interested In Cutting Cord 6/24/2015 6:45 PM Eastern

Cord-cutting may be the future, but people who aren’t subscribing to cable still want history.

 

A new survey by Beta Research asked cord-cutters and non-cable TV subscriber which basic cable networks are most interesting to them, and 43% pointed to History and National Geographic Channel. Right behind them were Discovery, Food Network, Animal Planet and A&E.

 

The results are interesting at a time when programmers are trying to figure out the millions of households that have broadband but no cable subscription.

 

Among smaller networks, cord-cutter signaled desire for Sony Movie Channel, FXM, Cooking Channel, FXX and BBC World News.

 

Read more at broadcastingcable.com.

 

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