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December’s Most Ad-Skipped Shows

1/18/2016 8:00 AM Eastern

Below is a list of the primetime basic-cable and broadcast shows that saw the most ad-skipping among time-shifting viewers in December, according to TiVo Research’s measurement of time-shifted commercial retention, which is defined as the ratio of the average-second time-shifted commercial rating to the average-second time-shifted program rating.

 

Top 10 Primetime Cable Programs With Lowest Time-Shifted Commercial Retention

Rank          Program                        Network       Program Count

1                   Fargo                                     FX                      3

2                 Childhood’s End                   Syfy                    3

3                 The Profit                              CNBC                 3

4                 Top Chef                                Bravo                 4

5                 The Soup                               E!                        3

6                 Major Crimes                      TNT                    4

7                 Agent X                                TNT                     5

8                 Legends                               TNT                     4

9                 Unforgettable                      A&E                   3

10                The Expanse                      Syfy                     3                     

 

 

Top 10 Primetime Broadcast Programs With Lowest Time-Shifted Commercial Retention

 

 

Rank           Program                                   Network                Program Count

1           Survivor Cambodia: Second Chance   CBS                                      3

2          Supergirl                                                   CBS                                       3

3           Nashville                                                 ABC                                        3

4          Great Holiday Baking Show                ABC                                       3         

5          Masterchef Junior                                  Fox                                        3

6          Great Christmas Light Fight               ABC                                       3

7          World’s Funniest                                    Fox                                        3

8          Football Night in America                   NBC                                      4

9          The Voice                                                 NBC                                       7

10        Truth Be Told                                         NBC                                       4

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