[B&C/MCN] Hispanic Television Update Newsletter - November 1, 2006

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HISPANIC TV UPDATE NEWSLETTER,.



January 16, 2008
Top Story
Azteca America, Pappas Sign LMA for Flagship L.A. Station

Pappas Telecasting and Azteca America have signed a five-year Local Marketing Agreement for KAZA-Channel 54 in Los Angeles, the network’s flagship station, an Azteca America spokesperson confirmed this week.
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Programming
Wrestling Meets Quinceañera in Mun2, WWE Deal

World Wrestling Entertainment (WWE) is now courting 15-21 year-old female fans by offering to throw a typical quinceañera bash, complete with limousine, entertainment and special appearances by wrestling superstars.
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Networks
Univision Debuts Series; Shakes Up Ad Team

Univision Communications Inc., the nation's largest Spanish-language network, kicked off 2008 with a major executive shuffle in its advertising sales department, debuted a Spanish-language version of Desperate Housewives, and announced the Jan. 20 debut of the first-ever animated series on primetime.
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Q &A
O'Reilly spoke to Hispanic Television Update about the league's efforts to increase its Hispanic fan base, a series of partnerships in place for this year’s football bash and a brand new partnership with Univision.com.
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Briefing Room

ESPN Deportes Connects With 2008 Caribbean Series
(Excerpted from a 01/10/2008 article on the Multichannel News Web site)

ESPN Deportes and Cultiva Entertainment have reached an agreement that makes the network the exclusive U.S. Spanish-language telecaster of the 2008 Caribbean Series, the 50th anniversary of the round-robin tournament. Under the deal, terms of which were not disclosed, ESPN Deportes will bring home the action from Santiago, Dominican Republic from Feb. 2-7. For the first time, the 12-game tourney, featuring teams from Mexico, the Dominican Republic (two, as Puerto Rico is not participating this year) and Venezuela, will play out in the same venue: Santiago at Cibao stadium, home to Águilas Cibaeñas, one of the most prolific teams in winter baseball.
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Sorpresa Gets Liberty Launch in Puerto Rico
(Excerpted from a 01/08/2008 article on the Multichannel News Web site)

Sorpresa Network launched Jan. 1 on Liberty Cablevision of Puerto Rico, pushing the children's network aimed at Spanish speakers beyond the 1-million-subscriber mark, it said. The launch on the Liberty Global-owned cable operator added 90,000 subscribers, the Jupiter Content-owned channel said.
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WRITER:
Laura Martinez
Laura Martinez
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HispanicTV@reedbusiness.com
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HispanicTV@reedbusiness.com

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