[B&C/MCN] Hispanic Television Update Newsletter - November 1, 2006

B&CMCN

HISPANIC TV UPDATE NEWSLETTER,.



January 30, 2008
Top Story
Nets Step up Election Coverage Plans

With the presidential elections in full swing, Hispanic-targeted networks are stepping up efforts to mobilize Latinos to vote and keep them informed about the top issues and candidates. Current efforts include special segments woven into their newscasts, get-out-the-vote PSA’s, dedicated links online and partnerships with other media and with local and national political organizations.

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PROGRAMMING
Radio's 'El Cucuy' To Host Azteca Show

Spanish-language radio personality Renán Almendárez Coello, known as “El Cucuy” to his legions of fans nationwide, has partnered with Azteca America to host a new weekly show, AztePacá (a play on words between Azteca, and the Spanish of “get over here”), a two-hour Saturday night variety show.

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RATINGS
Telenovela Is Spanish-Language King

Whether imported from Mexico or produced in-house, recent ratings highlights for Univision and Telemundo show that despite the rise of reality shows and other new TV formats, telenovelas keep delivering the highest audiences among Hispanic viewers, beating the networks’ own previous records.

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TELENOVELA
Telemundo Lands HD Telenovela

One of Brazil’s leading media companies, Grupo Bandeirantes, has granted Telemundo International (TI) distribution rights of Dance, Dance, Dance, Brazil’s first high-definition telenovela.

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Q &A
As GolTV prepares to announce the release of three new shows -- and just released its best ratings ever in December 2007 -- Hispanic Television Update spoke to Lombello, about bilingual soccer fans and the challenges of running a start up.
 
 
 
 
 
 
 
 
Briefing Room

Telemundo, Grupo Televisa Settle Suit
(Excerpted from a 1/23/2008 article on the Broadcasting and Cable Web site)

Spanish-language broadcaster Telemundo and Mexican programmer Grupo Televisa settled a four-year-old lawsuit filed by Televisa. Details of the settlement were not revealed, and Telemundo would not comment on particulars. Televisa’s suit alleged that Telemundo interfered with Televisa’s contract with actor Mauricio Islas. The federal courts ruled that Televisa was entitled to pursue its claims and that the contract between Televisa and Islas was valid. According to a statement, “Telemundo will abide by these rulings and pledges to respect Televisa’s rights in its contracts with actors and artists.” 
 
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Around the Web
  • SPTI Reteams with Telemundo According to Variety, Sony Pictures Television International (SPTI) and Telemundo have teamed up once more to co-produce a telenovela, Doña Bárbara. Based on a Latin American classic, it will run for 120 episodes in high-definition. It follows the companies’ first joint effort, Zorro: La espada y la rosa (The Sword and the Rose), which has become one of Telemundo’s higher-rated telenovelas in the U.S. and top seller, globally. SPTI will distribute the series in North and South America, while Telemundo International will handle distribution throughout Europe, Middle East, Africa, Australia and Asia. Sales were scheduled to begin at NATPE.

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Movers & Shakers

Sorpresa!, the Hispanic’s children TV network, named Samantha Brown
senior director, Western Division Affiliate Relations, and Yvette Sanchez programming manager. Brown, a former executive at ESPN Networks, USA Networks, United Paramount Network and Career Entertainment Television, will be responsible for expanding the network’s affiliate base in the West Coast markets. Sanchez, a former executive at Discovery Communications Latin America, will provide additional programming capabilities including increasing original programming initiatives and co-production opportunities for the ¡Sorpresa! Network and digital community.

Jeff Valdez, the founder of SíTV, was appointed chairman of the board of Que Pasa Corporation, the Scottsdale, Arizona-based Latino bicultural online community. Valdez also serves on the boards of Sí TV and Maya Entertainment, a Latino-targeted film distribution company.

Charlie Echeverry, a former executive at Walt Disney Internet Group, was named senior VP, digital sales, for Univision Online, the interactive subsidiary of Univision Communications. Echeverry will be responsible for growing advertising and sponsorship revenue for Univision Online in the western region and national sales for mobile marketing.

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WRITER:
Laura Martinez
212-926-6593
HispanicTV@reedbusiness.com
lauramartinez@nyc.rr.com

EDITOR:
Eric Smith
646-746-6962
HispanicTV@reedbusiness.com

AD SALES:

RB Interactive
1-888-7RBI WEB


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