• LOWDOWN ON THE UPFRONT: Hallmark Eyes $250 Million In Ad Sales
• Comcast, Time Warner Cable May Back Wireless Broadband Venture: Report
• USA Rebrands Online Gaming Site; Plays to Advertisers
• Starz Negotiating Time Warner Carriage
• Set-Tops With CableCards Exceed 4 Million
• Cable Ads Post Modest Gains in 2007
• 'Lopez' Marathon Leads Nick At Nite To Third

• AT&T Offers U-verse TV to More Austinites
• FSN: More Hits In HD

• Comedy Central Launches 'South Park' Site
• Equator HD Sets New Adventure Series

LOWDOWN ON THE UPFRONT: Hallmark Eyes $250 Million In Ad Sales
Encouraged by continual ratings improvement, the growing buying power of its Baby-Boomer audience and a vastly expanded slate of its bread-and-butter telefilms, Hallmark Channel is eyeing a 20% run-up in advertising sales for 2008. click to read more...
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Comcast, Time Warner Cable May Back Wireless Broadband Venture: Report
Comcast and Time Warner Cable are discussing a plan to invest around $1.5 billion in a new high-speed wireless broadband company that would be operated by Sprint Nextel and Clearwire, The Wall Street Journal reported Wednesday. click to read more...
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USA Rebrands Online Gaming Site; Plays to Advertisers
USA Network will play in the online gaming arena under the "Character Arcade" brand with new games and an enhanced pitch to advertisers. click to read more...
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Starz Negotiating Time Warner Carriage
Starz Entertainment said in a Securities and Exchange Commission filing Tuesday that it is currently in negotiations with Time Warner Cable regarding the renewal of its carriage agreement. click to read more...
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Set-Tops With CableCards Exceed 4 Million
The 10 largest cable companies have deployed 4.18 million CableCard-enabled set-top boxes in the last nine months, in compliance with a FCC rule intended to improve the functioning of third-party consumer electronics on cable networks. click to read more...
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Cable Ads Post Modest Gains in 2007
Cable ended the 2007 calendar year growing its ad sales business by 6.5 %, according to TNS Media Intelligence. However, network TV was down 2% and spot TV was down 10.2%, while advertising on nationally syndicated fare was down 1.5%. click to read more...
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'Lopez' Marathon Leads Nick At Nite To Third
USA ran its primetime win streak in 2008 to an even dozen, but the Nielsen mover last week was Nick at Nite, which finished third for the period behind the strength of a George Lopez marathon. click to read more...
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AT&T Offers U-verse TV to More Austinites
AT&T announced that U-verse TV and Internet services are now available to more than 150,000 living units in and around the Austin area, stepping up competition with incumbent Time Warner Cable. click to read more...
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FSN: More Hits In HD
With the Major League Baseball season officially under way today, FSN said it will offer more than 1,000 live baseball telecasts in high-definition during the 2008 campaign. click to read more...
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