• ESPN Sets Ratings Course With The Masters
• RGB Raises $20 Million, Eyes Mid-2009 IPO
• Lifetime Plans to Adapt Two Cornwell Novels as Movies
• Martin Looks to Ease Small Ops' Burden
• Time Warner Cable: Ready, Set, Stop
• Naegle Expected to Leave Mark Quickly at HBO
• Raising the Ad Noise Volume

• Google TV Ads: Buy the People, For the People
• SES Americom Declares AMC-14 Satellite a Total Loss
• No Reason to Bail on TV Spots: Study
• Study: Pirated Web Video Peaks 12-18 Hours After Broadcast
• DirecTV Scores More Mariners on FSN Northwest
• News Comes To RFD

• Golf Channel Drives Father's Day Initiative
• History to Offer Library of Congress Content on TV Networks, Online

ESPN Sets Ratings Course With The Masters
ESPN's second round presentation of The Masters Friday was the most-viewed golf telecast in cable history. click to read more...
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RGB Raises $20 Million, Eyes Mid-2009 IPO
RGB Networks is expected to announce this week that it has raised $20 million in fourth-round funding, which CEO Jef Graham says will let it become “aggressive” in taking on big guns like Motorola and Cisco Systems. click to read more...
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Lifetime Plans to Adapt Two Cornwell Novels as Movies
Lifetime Television will become the first network to adapt author Patricia Cornwell’s novels for television, with the network optioning her No. 1 New York Times bestseller At Risk and its sequel, The Front, officials said Monday. click to read more...
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Martin Looks to Ease Small Ops' Burden
Federal Communications Commission chairman Kevin Martin last fall got rules passed that effectively required nearly every U.S. cable system to carry TV stations in both analog and digital formats starting next February, in cases where stations relied on mandatory carriage rights to get distributed on local cable systems. click to read more...
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Time Warner Cable: Ready, Set, Stop
Time Warner Cable’s split from parent Time Warner Inc. could come within a couple of weeks. But it may take a while before the nation’s No. 2 cable operator begins making moves on its own. click to read more...
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Naegle Expected to Leave Mark Quickly at HBO
Sue Naegle will put her imprimatur on Home Box Office’s series slate quickly. Naegle, the partner and co-head of United Talent Agency’s television department who was named president of HBO Entertainment last week, has ties to one of the premium’s network’s upcoming series, True Blood, and helped pave the way for a key talent meeting on April 4. click to read more...
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Raising the Ad Noise Volume
Verizon Communications claims a pair of Time Warner Cable TV ads are endangering its $23 billion investment in fiber-optic networks and the rollout of its FiOS services. click to read more...
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Google TV Ads: Buy the People, For the People
Soon, anyone with an Internet connection will be able to buy a TV spot — on any one of 94 networks, including A&E Network, Bravo, CNBC, CNN, Discovery, ESPN, Fox News Channel and MTV — delivered to any of Dish Network customers' 14 million set-top boxes. click to read more...
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SES Americom Declares AMC-14 Satellite a Total Loss
SES Americom, which insured its AMC-14 satellite for $150 million, has declared the bird a total loss because it can’t be repositioned to its proper geostationary orbit, officials said Friday. click to read more...
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No Reason to Bail on TV Spots: Study
There is “no current economic rationale” for broadcast or cable networks to abandon traditional TV advertising in favor of online initiatives, according to the study “The Battle for the North American Couch: New Challenges and Opportunities in the Content Market.” click to read more...
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Study: Pirated Web Video Peaks 12-18 Hours After Broadcast
Unauthorized viewing of popular TV shows on video-sharing Web sites like YouTube peaks between 12 and 18 hours after an episode is broadcast, according to a study conducted by Akamai Technologies and content-identification service provider Vobile. click to read more...
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DirecTV Scores More Mariners on FSN Northwest
DBS leader DirecTV said it has reached a deal with FSN Northwest giving it access to 45 additional Mariners contests in the 2008 season. click to read more...
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News Comes To RFD
RFD-TV has new programming plans that include a musical show hosted by Levon Helm and a news operation with bureaus in Chicago, Washington, D.C., and Sao Paolo, Brazil, its founder says. click to read more...
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