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Multichannel Newswire
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April 15, 2008
In This Issue
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JUST THE FACTS: Lifetime scored its biggest audience with an original movie in 13 years Sunday with the debut of The Memory Keeper’s Daughter.

Cable, Broadcasters Face Uphill Battle on DTV Transition Awareness
Thirty-second spots, on-screen “crawls’’ and “snipes” aren’t going to be enough to educate consumers about the fact that they could lose the reception of over-the-air television signals come Feb. 18, 2009. click to read more...
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Weinstein Defends ‘Runway’ Move to Lifetime
Unfazed by a lawsuit from Bravo, producer Harvey Weinstein Monday defended moving Project Runway to LifetimeTelevision, saying it will permit the reality series to grow and increase its audience. And he said he’s got several other shows in the works for the women’s network. click to read more...
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Rehr: Mobile Video Booty Awaits Free TV
TV stations could earn an additional $2 billion annually within four years by sending their programming directly to millions of consumers toting mobile handheld devices, National Association of Broadcasters president David Rehr said here Monday. click to read more...
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LOWDOWN ON THE UPFRONT: Lifetime Boasts of Multiple-Genre Upfront Slate
Lifetime Television Monday boasted that it has hit shows in every programming genre for women, unveiling an upfront slate anchored by its reality acquisition Project Runway and the scripted hit drama Army Wives. click to read more...
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Comcast Wins Ruling Against ‘Spammer’
A federal judge sided with Comcast in a case brought by an Illinois-based Internet marketing firm, saying the cable company acted in good faith in trying to block what it deemed was spam from reaching subscribers. click to read more...
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ABC O&Os To Keep Offering Standard-Def to Cable
ABC said its 10 owned-and-operated stations will continue to offer standard-definition, 4-by-3 feeds to cable operators after the Feb. 17, 2009, government-mandated switchover to all-digital broadcasts. click to read more...
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Versus Names Davis President
Versus has reached out internationally to find its new leader, naming Jamie Davis as president. The Comcast-owned network tapped the 41-year-old Davis, who has been serving as managing director of ESPN STAR Sports, a joint venture between News Corp. and The Walt Disney Co., as the successor to Gavin Harvey. click to read more...
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TNT Drops Double-Digit Gains With NBA
TNT’s exclusive Thursday night NBA doubleheaders helped the service net double-digit gains in a number of ratings metrics during the 2007-08 regular season. click to read more...
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NBC Ramps Up Multiplatform Coverage for Papal Visit
NBC Monday announced its networks will provide extensive coverage of Pope Benedict XVI’s first official visit to the U.S. this week throughout the week. click to read more...
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Dish Adds to Local HD Markets
Dish Network Monday added local HDTV service in Cleveland–Akron, Ohio; Milwaukee, Wis.; Richmond–Petersburg, Va.; and Tampa–St. Petersburg, Fla. It now offers HD locals in 43 markets, reaching more than 58% of U.S. TV households. click to read more...
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NTIA Chief: Converter Box Program Working
The federal government has spent $20 million to date to help consumers defray the retail cost of devices that convert over-the-air digital TV signals to the decades-old analog format, a Department of Commerce official said Monday. click to read more...
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ESPN Films Signs On for Jackie Robinson Project

ESPN Films Monday announced it will co-produce a yet-to-be titled film starring Robert Redford chronicling the relationships and events surrounding Jackie Robinson’s historic effort to break baseball’s color barrier in the late 1940s. Click to read more...

Cablevision To Deliver Mets Games in Spanish

Cablevision Systems Monday announced it will broadcast a total of 25 New York Mets home games in Spanish to customers subscribing to its iO en español service throughout the season. Click to read more...

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