Untitled Document


June 18, 2008

In this issue    
Verizon Teases Summer HD-Programming Splash Travel Channel Launches HD VOD Pay Networks Put A Premium on HD
Mojo HD, Dos Equis Look For Series ‘Assistant’ Starz Ups HD Ante
NBCU Plans Local, HD-Focused Ads For Summer Olympics Small Ops Plan for 40 to 50 HD Channel in 2008  
RCN Targets Boston For ‘Analog Crush’ BBC America's 'Robin Hood' To Fly In HD  

Verizon Teases Summer HD-Programming Splash
Verizon Communications will turn up the heat on cable and satellite competitors this summer, adding more than 60 channels to the FiOS TV lineup, including more than 25 high-definition channels. For more...

Mojo HD, Dos Equis Look For Series ‘Assistant’
Mojo HD and Dos Equis have poured the precepts for an original series scheduled to bow on the network this fall. For more...

NBCU Plans Local, HD-Focused Ads For Summer Olympics
Affiliates in about 20 markets will get promotional spots featuring local Olympians designed to boost local ad sales during the network’s coverage of the XXIX Olympiad in China. Affiliates will be provided with on-air, direct mail and bill stuffers to promote HDTV content sales, as well as material designed to retain current HDTV subscribers. For more...

RCN Targets Boston For ‘Analog Crush’
RCN’s all-digital initiative—dubbed “Analog Crush”—will move to the Boston area on July 4. RCN launched Analog Crush in Chicago earlier this year mainly to reclaim bandwidth for additional HDTV channels. By going all-digital, RCN will be able to double its HD channels from about 50 currently to more than 100. For more...

Travel Channel Launches HD VOD
Travel Channel Media announced the debut of its high-definition, video-on-demand service earlier this month, giving viewers another way to access some of its most popular series For more...

Starz Ups HD Ante
Starz Entertainment has been expanding its high-definition VOD as it prepares to launch Encore HD. For more...

Small Ops Plan for 40 to 50 HD Channel in 2008
While many small operators have struggled with bandwidth constraints that have made it difficult to compete with the high-def offerings of DBS providers, several smaller cable operators are outlining plans to offer 40 to 50 linear HD channels by the end of 2008. For more...

BBC America's 'Robin Hood' To Fly In HD
BBC America hit series Robin Hood will join the BBC America HD schedule when the new channel launches this fall. For more...

Pay Networks Put A Premium on HD
As operators race to add scores of new high-definition linear channels and hundreds of hours of HD content on demand, premium networks are responding with a flurry of HD outlets this summer. The result is one of the biggest changes in the pay TV landscape since the 1990s when digital TV and satellite providers opened new capacity for multiplexed premium services. For more...


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