Trouble viewing this email? Click here.
To ensure our emails reach your inbox, add MultichannelNews@email.multichannel.com to your address book. Click here to learn how.

July 22, 2008

In this Issue
Software Streamlines Ad Sales Paperwork	Motivating Factors, Budget Blues and Positive Thinking

TOP STORY

• Software Streamlines Ad Sales Paperwork
  Operators including Comcast, Time Warner Cable and Cox Communications, among others, are using software from STRATA Marketing to reduce the amount of paperwork and time it takes to manage rate cards and spot inventory. more » » » 

GREAT IDEAS

• Motivating Factors, Budget Blues and Positive Thinking
  Finding Motivation
  
  Every salesperson has a particular “lens” he or she looks through when interpreting their job and accomplishments, according to Theresa Gale and Mary Anne Wampler, authors of Wake Up and Sell and founders of Transform Inc. (www.transforminc.com), a specialized training and consulting firm based in Laurel, Md. What motivates one person may not even begin to entice another, Wampler said. And the old-fashioned notion that money is the only motivator for sales people just simply isn't true, she added. more » » » 

Q&A

• Q&A: Comcast Spotlight's Kurt Kennedy
  Comcast Spotlight’s Kurt Kennedy has been around long enough to see cable mature into one of media’s strongest sales opportunities. In his 20th year of selling advertising, Kennedy has worked with literally thousands of clients and businesses at all different levels to help them develop successful advertising and marketing plans. Kennedy recently talked to Local Ad Sales. more » » » 

BRIEFING ROOM

• Spanish-Language Cable Nets Rev Ad Sales Gains
  (Excerpted from a July 15 article on the Multichannel News Web site)
  
  Advertising spending on Spanish-language cable reached $220.7 million in 2007, a whopping 76% increase compared to 2006, according to figures released this month by Nielsen Monitor Plus. But the jump was partly aided by the fact that Nielsen added Fox Sports en Español and Mun2 in 2007. Excluding these networks, the sector scored a 32.3% increase for the period. Overall, Spanish-language media reached $5.78 billion in 2007, a modest 3% gain from 2006. Still, as Touliatos points out, some categories performed much better in Hispanic-targeted media, when compared to the overall market. Automotive was down 11% in 2007 across all media, but within the Hispanic media market, it was up 4%. more » » » 
• GM Prepares More Ad Cuts
  (Excerpted from a July 16 article on the Broadcasting & Cable Web site)
  
  General Motors became the second top-25 advertiser to announce that its advertising budget will come under the knife, joining Anheuser-Busch. GM said it will slash sales and marketing expenditures as part of broader cutbacks to deal with a severe sales slump. The automaker is heavily reliant on big vehicles that are out of favor amid soaring gas prices. GM is the fourth-largest U.S. advertiser with total domestic ad spend of $3 billion in 2007, according to Advertising Age. Ad Age estimated that its 2007 ad spend was down 8.7% from 2006. Anheuser-Busch, the No. 22 U.S. advertiser, announced a deal days ago to sell itself to Belgium brewer InBev, which will load up on debt in the transaction, creating pressure for cost cutting. more » » » 
• Turner, Yahoo! Rev Online Sports Alliance
  (Excerpted from a July 10 article on the Multichannel News Web site)
  
  Turner Broadcasting System Inc. and Yahoo! Inc. are teaming on a multiyear strategic alliance tied to sports content and advertising. Turner will serve as the exclusive online rep for Yahoo! Sports' NBA, golf and NASCAR pages. Moreover, Yahoo! will gain access to content on NBA.com, PGATOUR.com and NASCAR.com, sites managed by Turner. All display, sponsorship and video advertising opportunities within the aforementioned sports pages on Yahoo! Sports will be available exclusively through the Turner Network, which combines the digital resources of 19 Turner sports, news and entertainment properties. For its part, Yahoo! will give Turner access to advanced targeting technologies that will allow the programmer to exclusively sell advertisements based on a consumer's affinity for NASCAR, golf and NBA content. more » » » 

AROUND THE WEB

• US Lawmakers Examine Google-Yahoo Ad Deal
  Capitol Hill regulators began hearing testimony from Google and Yahoo executives on their proposed advertising deal that they said will benefit consumers and advertisers, while increasing competition in the online search marketplace. Though the deal is non-exclusive and isn't a merger, the market rivals said they would delay their collaboration for 3 1/2 months to give the Justice Department time to evaluate the agreement. more » » » 
• Congress Now Eyes Embarq's Use Of NebuAD
  Congress is looking into Embarq's recent NebuAD trial, sending the company a letter seeking precise details about the trial, including how many customers were impacted, in which markets the trial was conducted, and just how those customers were informed, according to Broadband Reports. more » » » 
• U.S. Ad Spending: A Mixed Bag
  Total U.S. spending on advertising and marketing will reach $412.4 billion in 2008--an increase of 3.9% or roughly $15.5 billion over 2007, according to a new forecast from consulting firm Outsell Inc. Although the trend is still positive, this forecast -- based on the company's survey of 1,088 advertisers -- reflects a slowing growth rate in comparison to 2006-2007, when total spending rose 5.8%. more » » » 
• Black Media Hopeful on Election Ad Spending
  Four years after some African-American media outlets were bitterly disappointed with the spending they got in the last presidential race, there is hope that Sen. Barack Obama’s presence on the Democratic ticket will lead to a significant increase, according to TVWeek. more » » » 

Fuse has expanded its advertising sales department, appointing three vice presidents in three regions. Kim Verkler has joined the midwest region. She had been a sales executive at Oxygen Media. Michael Roche, who has been with Fuse since its inception, has been promoted to VP in the eastern region from director. Maggie Helm will serve as VP, western region, joining Fuse from ABC Family and abcfamily.com, where she was a sales executive for five years.

Adam LaRose has been promoted to vice president-technology and operations at Comcast Spotlight. He had been vice president of operations for the company. Rob Klippel has been upped to vice president-technical operations and advanced advertising trials. Klippel joined Comcast Spotlight in 2004 as vice president-operations.

Sorpresa has hired Jon Dubin as the Spanish-language children’s network’s vice president-ad sales. He had been with City Reach Latino & Epic Media Group at Mobile Fleet Media as vice president of ad sales and marketing.

Tony Berg has been promoted to World Co.’s corporate advertising director from local sales manager in Lawrence, Kan. He is taking over for Sara Wilhelm, who last month was appointed vice president of sales and development for Mediaphormedia, World Co.'s interactive and software division.

Rentrak has hired Kristie Fortner as vice president, syndication. She comes from Ripe Digital Entertainment, where she managed on-demand, broadband and mobile strategies for Ripe TV, Octane TV and Flow TV. Gordon Jones was named director, business development, for Rentrak’s Essentials business-development products. He had been VP, affiliate sales and business development at Expo Communications.

You are receiving this e-mail because you have requested either a newsletter or a magazine from
Reed Business Information.

Subscribe to Multichannel's e-mail newsletters   |   Update Your Information  |  Print Subscription  |  Privacy Policy

QUESTIONS?
If you need further assistance with your newsletter subscription, please contact our Online support staff.
Send editorial questions about this newsletter to: editorial@reedbusiness.com
Send advertising questions about this newsletter to: sales@reedbusiness.com

PRIVACY MANAGER: privacymanager@reedbusiness.com
Reed Business Information 2000 Clearwater Drive Oak Brook, IL 60523
Copyright 2008, Reed Business Information, a division of Reed Elsevier, Inc.